This position is within the JHU School of Advanced International Studies (SAIS) Office of Marketing and Communications which leads external marketing and communications initiatives to advance the school’s global reputation as a leader in the field of international relations. This includes brand awareness, media relations, website, social media, marketing, and high-level event promotion. Reporting to the Sr. Director of Marketing, this position works across the entire Marketing and Communications department and the school. The position is responsible for helping to develop and implement the school’s communications and marketing strategies.
Note:For strong consideration please include a cover letter. This position is located at the school's main campus in Washington, DC.
Primary Duties & Responsibilities of the Job:
Marketing - (40%)
Aid in the development of editorial direction, content, design, production and distribution of all marketing collateral including advertisements, brochures, and other publications as appropriate.
Communicate, collaborate, and coordinate with internal stakeholders across the school's three campuses in from Washington, DC, SAIS Europe, and the Hopkins-Nanjing Center on all relevant marketing products to ensure articulation of value propositions, marketing objectives, and unified messaging in support of key priorities.
Aid in the management and measurement of the effectiveness of contractual relationships in areas such as web development, content creation, graphic design, online marketing, and advertising placement.
Develop and assess measurable marketing goals and objectives that advance the strategic mission of the school.
Serve as in-house graphic designer for small scale design needs.
Communications – (30%)
Liaise, collaborate, and coordinate with internal stakeholders across campuses on all relevant communications efforts, to include school events, conferences, and other official activities.
Periodically support media relations efforts.
Write, edit, coordinate, and advise on announcements and messaging for internal stakeholders.
Web and Digital Presence - (20%)
Support efforts to build a cutting-edge digital marketing presence to engage prospective students including digital advertising, social media marketing, and email marketing campaigns.
Assist in establishing a strategy to ensure best practices of digital advertising metrics and search engine optimization.
Ensure digital presence communicates clear, concise and consistent messaging in support of school’s strategic priorities.
Develop reporting mechanism to measure and analyze campaign performance.
Planning and Budgeting - (10%)
Aid in the development and management of strategic planning efforts, financial and budget-related goals, and evaluation systems for the office.
Develop, monitor, and evaluate performance of short- and long-term policies and plans for the marketing/communications/public relations of academic programs to ensure the quality and integrity of the Johns Hopkins SAIS brand.
Manage relationship with external vendors on a project by project basis
Identify and engage in appropriate staff development opportunities.
Prioritize and direct work efforts and provide guidance and direction to junior staff.
Bachelor's degree in marketing, communications or related area required.
Minimum of 4 years of related professional experience required. Five years of experience preferred. Master’s degree preferred.
Advanced degree may substitute for required experience, to the extent permitted by the JHU Equivalency Formula.
Excellent oral and written communication skills.
Demonstrated expertise in marketing, social media and the new media communication environments.
Knowledge of and/or experience in the workings of a communications office (media relations, special events planning and publicity, publications development, social media, web/multimedia content development and marketing/advertising), and preferably, international affairs.
Experience in digital marketing including planning campaigns, message development, analyzing metrics, and identifying trends.
Able to formulate new strategies and work collaboratively in a team environment.
Able to coordinate and implement ongoing marketing strategies.
Able to manage project deadlines and deliverables and multitask on a variety of projects. Able to interact effectively with and direct external vendors.
Graphic design experience including knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Higher education marketing experience helpful, but not required.
Working knowledge of MS Word, Excel, PowerPoint.
Working knowledge of Salesforce or other CRMs desired.
Working knowledge of Drupal or other website CMS systems.
Knowledge of Associated Press (AP) Style standards for writing and editing.
JHU Equivalency Formula: 18 graduate degree credits may substitute for one year of experience. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
NOTE: The successful candidate(s) for this position will be subject to a pre-employment background check.
Classified Title: Communications Associate Working Title: Associate Director of Marketing & Communications Role/Level/Range: ATP/04/PD Starting Salary Range: $59,280 - $81,435 annually Employee group: Full Time Schedule: M-F/8:30am-5:00pm Exempt Status: Exempt Location: 01-DC:District of Columbia Department name: 10000893-Marketing & Communications Personnel area: SAIS
The successful candidate(s) for this position will be subject to a pre-employment background check.
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The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
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Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.