Nomadic Expeditions seeks a full-time Digital Marketing Manager to join a growing and dynamic award-winning travel company. This position will be responsible for developing, implementing, and overseeing a wide range of initiatives including digital marketing, branding, and copywriting.

The Digital Marketing Manager will create a holistic digital strategy that maps the entire awareness to loyalty experience company’s products deliver. This role will also lead the transformation of the existing marketing content to enhance the overall engagement and drive lead acquisition. Further, the role includes steering the brand voice through print and digital campaigns for both the B2B and B2C markets and the management of social media channels.

Responsibilities:

• Plan, create and execute compelling e-marketing campaigns, SEO/SEM, social media, blogs, websites, e-blasts, newsletters
• Devise and oversee production of marketing and sales collaterals, website content, print and digital brochures, flyers, and advertisements
• Develop and manage organic and paid social media strategy for our tour company as well as the Three Camel Lodge, monitor and report social media performance metrics, create social media assessment reports for the management
• Implement influencer marketing program, including identifying and coordinating with influencers on multi-level campaigns to drive traffic and brand awareness
• Assists in developing in depth knowledge of potential customers including demographic profile, channel, and content preferences as basis for relationship marketing program development and execution
• Evaluate, identify, and learn new technologies by conducting periodic reviews of the market to continuously improve the company’s digital presence
• Monitor campaigns to optimize performance based on industry best practices

Skills/Experience:

• Minimum 5 years of experience in digital marketing
• Project management and online workflow modeling skills
• Comprehensive knowledge of B2B and B2C marketing and lead generation
• Experience implementing successful social media strategies and campaigns
• Proficiency in managing multiple social media channels simultaneously
• Comfortable using WordPress, Google AdWords, Google Analytics and SEO analysis
• Knowledge of InDesign and Photoshop is a plus

Benefits:
Competitive salary and benefits package commensurate with experience. Nomadic Expeditions is proud to offer health, dental, and 401K benefits.

Education:
Bachelor’s degree in marketing (preferred), advertising or communications. Specialized certifications are a plus. 

References:
Selected candidate will be asked to provide three job-related references and published writing samples.

 How to Apply

Please note that this is an in-office position based in Cranbury, NJ. Please send your resume along with a cover letter indicating why you’re a fit for this role and include the phrase “Three Camels” in the subject line to Info@nomadicexpeditions.com.