In an environment of continuous quality improvement, the Marketing Data Specialist is responsible for analyzing marketing, service and patient data to measure and monitor performance, assist in strategic direction and identify opportunities that enhance the performance of marketing and organizational initiatives. Exhibits the MHS Standards of Excellence and exercises strict confidentiality at all times.
Drive a methodology for consistent data capture, cleansing and enrichment across our multiple CRM and automation platform.
Provide analysis and insights instrumental to targeting audiences, developing and refining media channel strategies and optimizing content.
Researching consumer behavior to explore new market trends and opportunities.
Interpret data, analyze results using statistical techniques and provide ongoing reports and marketing recommendations.
Reporting on marketing KPIs like leads, conversion rates, website traffic and social media engagement.
Conduct competitive research and analyze benchmarking data.
Assist in social media development and placement.
Assumes all other duties and responsibilities as necessary.
Bachelor's degree in marketing or related field
Minimum five years marketing experience preferred
Excellent written and verbal communication skills; interpersonal and teamwork skills; strong editing and production skills required
Knowledge and familiarity with Adobe Creative Suite is a plus
Excellent organizational skills with the ability to prioritize and problem solve
Ability to provide excellent customer service.
Internal Number: 01.969.01
About Memorial Health System
Memorial Health System is a not-for-profit integrated health system led by a volunteer board of community members committed to providing comprehensive care services that meet the needs of our region. Today, Memorial Health System employs over 2,700 employees, including over 325 providers representing 64 clinics. The system in total works with over 500 physicians representing over 40 specialties. We strive to deliver quality, affordable care with an additional focus on medical education and community service.
To enhance the health of the people and the communities we serve.
Top 10% in the nation in all we do as an independent, innovative health system.