DESCRIPTION

The Division of Infectious Diseases and Global Public Health (ID-GPH) in the Department of Medicine at UCSD aims to conduct cutting-edge research on health related issues and service utilization facing vulnerable or marginalized populations, both domestically and internationally. ID-GPH promotes scholarly research, teaching, service and global health leadership and training based on the principles of reducing health inequities.

The Marketing and Outreach Specialist is an expert in their field, is the acting point-person for the center's marketing and outreach efforts and is responsible for directing and evaluating activities of the marketing and outreach team.

Under the guidance of the program Principal Investigator (PI)/Co-Director of the AntiViral Research Center (AVRC), the Marketing and Outreach Specialist will manage the execution and evaluation of marketing, social media and outreach activities for the Primary Infection Resource Consortium (PIRC) program. The PIRC program encompasses a human immunodeficiency virus (HIV) and sexually transmitted infections (STIs) screening program that offers immediate-pre-exposure prophylaxis (I-PrEP) and STI treatment, and a longitudinal cohort study of acute and early HIV-infected individuals who are offered immediate ART.

The Marketing and Outreach Specialist is responsible for strategically articulating the Program's vision, mission and goals through look, feel and content for target populations with the goal of increasing the number of at-risk people who access our HIV and STI testing program. Works closely with the PI, Testing Manager and the team to conduct all marketing and outreach activities: Establish relationships with and engage social influencers and community partners, receive guidance from team members and others within the LGBTQ+ community to determine best communication methodologies to promote research objectives and reach target populations, implement these methodologies and evaluate their effectiveness using various analytics tools. Responsible for providing routine reports and recommendations based on evaluation findings and must be creative and willing to shift marketing strategies, as needed.

Provides guidance and oversight to the team regarding content development and design, production and distribution of marketing and social media materials, including internet materials and advertisements, and identifying and coordinating outreach and testing events. Works closely with the team to develop ads and media appropriate to the target population. Responsible for the program's communications including overseeing proofreading and copy-editing newsletters and advertisement and promotional materials relevant to the program's activities and events. Schedules and coordinates the timely production of these materials, ensuring science accuracy.

Works with the team to create and present artwork/graphics, advises on design decisions while adhering to brand standards and University regulatory policies, and confers with graphic designers and printers or other vendors regarding production specifications and timelines, as needed. Works closely with clinical staff to develop promotional and educational talks around sexual health, focusing on HIV and STI prevention, testing, and engagement in care. Develops and submits foundational grant proposals to fund the program's outreach and marketing activities. Ensures management of the PIRC, Good to Go, and affiliated web pages, including updating content, ensuring accuracy and timeliness, uploading content, images, and multimedia elements including photos and videos.

This position has a dotted reporting line to University Communications and Public Affairs to ensure accuracy with university messaging, protocols for managing external media, and brand adherence. Responds to non-complex, basic inquiries from public or media. Responses require some research and organization of material. Assists in gathering and preparing news and information about the location.

MINIMUM QUALIFICATIONS

• Bachelor's Degree in related area and/or equivalent experience/training.

• A minimum of three (3+) or more years of relevant experience.

• Strong analytical and written communication skills. Experience with grant application writing and submission.

• Demonstrated knowledge of marketing mediums and funding sources.

• Thorough knowledge of communication principles, media, and marketing techniques.

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