The Digital Marketing Specialist will oversee communications and marketing projects for the College of Liberal Arts and Sciences, UConn’s largest and broadest college. Working under the direction of the CLAS Director of Communications, the Digital Marketing Specialist will develop and execute creative strategies for strengthening the College and University’s reputation and community using social media, web, and e-mail marketing tools.
DUTIES AND RESPONSIBILITIES
The successful applicant will:
Discover and produce creative and innovative written and visual digital content that tells the success stories of CLAS stakeholders, including students, faculty, staff, and alumni
Manage the College’s social media platforms, including production, strategy and planning
Consult with and advise representative faculty and staff from the 25+ CLAS departments and units on social media and digital marketing strategy to meet unit, College and University goals
Organize the College’s event promotion and advertising campaigns to varying internal and external student, faculty, alumni and donor audiences
Oversee a portfolio of student marketing and communications initiatives, including events for prospective students; serve as an advisor to established CLAS undergraduate student leadership group
In collaboration with team and College partners, support development and production of e-communication campaigns and e-newsletters to College alumni and donors
Work as a team player on collaborative projects with University and UConn Foundation colleagues to raise the profile of UConn and its academic successes
Perform related duties as assigned
Bachelor’s degree in English, humanities, communications, journalism, digital media, or related field
Two to four years of experience in writing and digital marketing
Demonstrated exceptional written communication skills and ability to translate complex topics into accessible prose
Experience managing social media campaigns, including strategy and hands-on production
Experience managing e-communications campaigns using e-mail marketing platforms
Ability to work diplomatically and productively with clients and collaborators from a variety of backgrounds
Ability to create communications plans and see them through to completion, assessment and adjustment
An advanced degree in a related field
Experience working in higher education or with student groups
Experience with design tools such as InDesign and Photoshop
Ability to produce photo and/or video content for the web
A demonstrated appreciation for the mission of a liberal arts educational institution
This is a full-time, 12-month position. The University offers a competitive salary, outstanding benefits including employee and dependent tuition waiver at UConn, and a highly desirable work environment. Salary will be commensurate with successful candidate’s background and experience.
Please apply online at www.jobs.uconn.edu, Staff Positions, Search #2020225. For full consideration, please upload a cover letter, resume, three writing samples, and the names and contact information for three professional references. Review of applications will begin immediately. Please include the search #2020225 with all correspondences.
Employment of the successful candidate will be contingent upon the successful completion of a pre-employment criminal background check. (Search # 2020225)
This job posting is scheduled to be removed at 11:59 p.m. Eastern time on November 6, 2019.
The University of Connecticut is committed to building and supporting a multicultural and diverse community of students, faculty and staff. The diversity of students, faculty and staff continues to increase, as does the number of honors students, valedictorians and salutatorians who consistently make UConn their top choice. More than 100 research centers and institutes serve the University’s teaching, research, diversity, and outreach missions, leading to UConn’s ranking as one of the nation’s top research universities. UConn’s faculty and staff are the critical link to fostering and expanding our vibrant, multicultural and diverse University community. As an Affirmative Action/Equal Employment Opportunity employer, UConn encourages applications from women, veterans, people with disabilities and members of traditionally underrepresented populations.
See Job Description
Internal Number: 2020225-2276_1572602711
About University of Connecticut
The University of Connecticut is a national leader among public research universities, with more than 30,000 students seeking answers to critical questions in classrooms, labs, and the community. A culture of innovation drives this pursuit of knowledge throughout the University’s network of campuses. Connecticut’s commitment to higher education helps UConn attract students who thrive in the most competitive environments, as well as globally renowned faculty members. Our school pride is fueled by a history of success that has made us a standout in Division I athletics. UConn fosters a diverse and vibrant culture that meets the needs and seizes the opportunities of a dynamic global society.