Manages the deployment and promotion of CBRE content, including thought leadership, research reports and social postings through multi-media, multi-channel marketing strategies.
Manage overall research deployment calendar
Partner with Product Marketing Directors to develop and execute the content strategy for CBRE's business lines
Partner with PR/comms, design, research and digital teams to produce marketing collateral in support of thought leadership promotion
Craft compelling messages across marketing channels (landing pages, email, social media)to drive traffic, engagement and leads.
Ensure content is consistent with our brand voice, style and tone
Track research deployment metrics and use insights to inform and elevate promotion strategies
Evaluate projects using relevant KPIs and feedback from business stakeholders
Manage workflow of inside and outside resources including digital/web, writers and designers
Excellent project management and communication skills
Ability to write clearly, concisely and effectively across a variety of marketing channels
Working knowledge of Google Analytics
Familiarity with product marketing tactics (e.g. integrated marketing campaigns)
A minimum of four to six years of related experience; experience in commercial real estate preferred
Internal Number: 19035144
With broader and deeper capabilities than any other company, CBRE is the leading full-service real estate services and investment organization in the world.
CBRE Group, Inc. is the world’s largest commercial real estate services and investment firm, with 2017 revenues of $14.2 billion and more than 80,000 employees (excluding affiliate offices). CBRE has been included in the Fortune 500 since 2008, ranking #214 in 2017. It also has been voted the industry’s top brand by the Lipsey Company for 17 consecutive years, and has been named one of Fortune’s “Most Admired Companies” in the real estate sector for six years in a row. Its shares trade on the New York Stock Exchange under the symbol “CBRE.”
CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services.