If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Digital Marketing Manager Responsibilities:
Planning digital marketing campaigns, including web, SEO/SEM, email, social media Specialty / Event Pre and Post Communications such as new products, product specials, interactive games, education, sign ups. Create surveys for each brand: consumer, customer and ISO quality surveys
Maintaining our social media presence across all digital channels with
. Contests / Promotions
. Web banners with product details and call to actions Sell sheets Contest creation
. UGC creation
Measuring and reporting on the performance of all digital marketing campaigns
. Create and drive consumers to website, events for data collection Create a birthday program
. Increase followers and interaction
. Content creator
Rotate content for specials and timely event planning New products Dealer portal Contests
About Pilot, Inc.
Founded in 1983, Pilot is an award-winning leader in aftermarket accessories for cars and trucks. It is best known for partnering and building strong vendor relationships, bringing to market unique and innovative products, its global sourcing capabilities, its commitment to customer service, and providing expertise in category management. Pilot has recently been reinvented and introduced a new management team In 2015. Its 500,000 sq. ft. headquarters is based in the City of Industry, California, and is home to our in-house design and marketing team, R&D/engineering team, category management experts and merchandising team.