We are looking for a forward thinking, innovative, passionate individual to lead our sales and marketing team. As the VP of Sales and Marketing, you will be an integral member of the senior team, helping to lead our organization in our master planning efforts to achieve our next level of excellence in senior living. The right person for this position will support and lead the organization in our pursuit of our why, our purpose and mission. Specifically, you will lead the development and implementation of our brand and identity, content strategy, design and creative services, advertising, integrated branding campaigns throughout the organization, including educating and helping all employees to understand their role in marketing of the organization.
Passionate about marketing with the ability to provide consistent planning, management and delivery of marketing campaigns that drive growth.
Create and drive sales and marketing plans to meeting annual and monthly goals while managing expenses to maximize profitability.
Create, define, and execute the marketing strategy to deliver on growth expectations.
Proficient at utilizing the power of data to make informed strategic marketing decisions.
Conduct market research to stay informed of competitor positioning.
lead generation and conversion.
Responsible for shaping, elevating, managing and safeguarding Whitney Center’s brand image, perception, promise and brand experience.
Responsible for external brand activation's, partnerships and integrations including the development of messaging and advertising.
Develop and implement an integrated marketing/branding initiative throughout the organization.
Serve as a brand manager to the organization.
Grow and update organizational capability and seamlessly integrate brand marketing into each aspect of the organization.
Stay current with branding and messaging trends, new technology solutions and competitive strategies, translating that knowledge into new ideas for the organization.
Develop annual budgets and forecasts.
Bachelor’s Degree required; MBA or equivalent a plus. Major in business, marketing or related field.
Internal Number: WC-VPSales1
About Whitney Center
Whitney Center is a not-for-profit senior living community that has been serving seniors since 1979. Our mission, Excellence in Senior Living, is achieved through the application of our values in creating engagement opportunities for those we serve to achieve their personal fulfillment.
Whitney Center works toward fulfillment through engagement for seniors, providing senior living options and innovative programs for its residential community in Hamden, CT and beyond. Our values; Community, Respect, Excellence, Stewardship and Teamwork are the foundation of our person centered philosophy. We treat all members of our community; our residents, their families and each other with respect, dignity and compassion. As a five-start rated residential, life-care community we maintain the highest standards of care and service for our residents, families and our valued employees.