JOB TITLE: Business Development and Marketing Manager
CURRENTLY IN POSITION: OPEN
POSITION SUMMARY: The manager of program and business development (BD) plays a key role in the conceptualization and execution of the association’s efforts to generate awareness of, participation in, and revenue from America’s Essential Hospitals’ membership, events, programs, and corporate relations. Working collaboratively across the organization, he/she works on business strategies and manages programs that will increase and drive non-dues revenue and grow mission critical products and programs.
REPORTS TO: Director of Marketing and Business Development
PRINCIPAL DUTIES AND JOB RESPONSIBILITIES:
Business Development (BD) / Corporate Relations
Working with Director, develop, manage and lead multiple non-dues revenue initiatives.
This position is responsible for the management of the BD process to lead concept development through the established association BD process.
Manage assigned BD projects to increase revenue growth and member engagement.
Work with internal concept champions to steer and guide new concepts through the established business development process, including creating competitive analysis, pricing models and pre-launch plans as needed.
Support efforts to develop new products and programs, including market research, pricing, financial modeling, and other related business areas.
Collaborate with other departments to deliver member/stakeholder value, achieve revenue goals and advance the association’s mission.
Working closely with the Director, develop an annual corporate relations framework for benefits and sponsorship. Update annual brochure and achieve annual revenue goals by securing corporate partners.
Deliver corporate partner benefits. Suggest ongoing enhancements to program.
Work with team to renew existing corporate members and sponsors, secure new partners, and deliver superior corporate partner benefits through tactical execution.
Marketing and Program Management
Create marketing plans and serve as back up for content creation.
Lead marketing, channel and segmentation planning for assigned programs.
Develop marketing plans for events and programs.
Support Marketing Associate with ad-hoc marketing campaigns and materials as needed.
Manage job board and other projects as assigned.
Lead job board program management. Work closely with vendor to update and manage business while getting input from an internal cross-functional team.
Track and report outcomes and suggest necessary enhancements.
Launch, manage and oversee additional products and programs as assigned.
The above statements reflect the general duties and responsibilities necessary to describe the principal functions of the job, as identified, and shall not be considered an exhaustive list of job responsibilities which may be inherent in the position. Responsibilities are subject to change.
MINIMUM EDUCATION AND EXPERIENCE:
Bachelor's degree required, preferably in business, health marketing or related field; Master’s in business a plus.
5-7 years' work experience that includes at least 3 years' experience in an association or in a health-related/medical organization.
Strong background in program or product management. Experience launching products or business development.
Experience in building business strategy and driving strategy implementation.
Proven success in managing products that produce quantifiable outcomes.
ESSENTIAL CHARACTERISTICS FOR THIS POSITION:
Solid written and oral communication skills
Demonstrated ability to bring ideas to action
Ability to manage complex projects
Strong project and time management skills
Quantitative, analytical, and problem-solving skills, including the ability to turn data and insights into recommendations
Superior commitment to customer/member service
Team player who can work with all levels of the organization
Meticulous attention to detail
Demonstrated accountability, learning agility, and experience in leading and motivating staff in a collaborative team environment
SALARY/BENEFITS: Position title and salary are commensurate with experience; position includes generous benefits. America’s Essential Hospitals is an equal employment opportunity employer and values diversity in its workforce.
HOW TO APPLY:Upload resume, cover letter, and salary requirements to our website: www.essentialhospitals.org/jobs
About America's Essential Hospitals
America’s Essential Hospitals, formerly the National Association of Public Hospitals and Health Systems, is the only national association and champion for hospitals and health systems dedicated to high-quality care for all, including the most vulnerable. We support members with advocacy, policy development, research, and education for hospital leadership.