Bed Wood and Parts is widely recognized as the leader in wood truck bed components and accessories in the automotive aftermarket. As both a B2C and B2B online focused company that is diverse in replacement wood floors for classic pickup trucks, we have further expanded our reach into larger markets such as Jeep and new pickup trucks. Continued growth and expanding product offerings means we need the right team to help guide us to new levels. With over 46 million pickups on the road in the US, the potential to grow leaps and bounds is there!

As Sales and Marketing Manager for Bed Wood and Parts, you will be tasked with organizing and overseeing the sales policies, objectives, and initiatives. Set short- and long-term sales strategies and evaluate effectiveness of current sales programs. Be intimately familiar with the industry to be able to build, support, and maintain sales initiatives relevant to current trends. Work relentlessly to achieve short- and long-term sales goals by leading, developing, and directing the work of your sales team.

• Determine annual gross-profit plans by implementing, coaching, and managing sales strategies
• Establish sales objectives by forecasting and developing annual sales quotas for brands and strategic partnerships; projecting expected sales volume and profit for existing and new product lines
• Maintain professional and technical knowledge by continued research; reviewing professional publications; establishing personal networks; participating in enthusiast circles
• Contribute to team effort by accomplishing related results as needed
• Manage, develop, coach, control, and motivate the sales force to develop their skill to ensure that a high professional standard is achieved, and monthly sales targets are met
• Ensure targets are delivered through people management, performance review, reward, and individual recognition
• Assess the strengths and weaknesses of the sales team and manage the sales program accordingly
• Provide on-the-ground support for sales associates as they generate leads and close new deals
• Develop and implement new sales initiatives, strategies, and programs to capture key niches of the industry
• Prepare performance reporting as needed
• Develop annual strategic marketing plans to support relevant strategic goals.
• Oversee all marketing efforts in a timely, cost-effective manner, from concept to completion.
• Facilitate successful sales results through the promotion of selling efforts –including trade show exhibits, sponsorship, magazine advertising, website, social media, e-blasts and e-newsletter.
• Create and manage an annual operating budget for marketing­ related projects and provide regular performance reports, including cost/benefit analysis, to management.
• Evaluate the effectiveness of ongoing marketing programs. Benchmark, evaluate, and develop/adjust programs meet strategic goals.
• Attend and participate in external activities, events and functions as required.
• When directed by management, perform other assignments and duties as required.

 Relationships: 

• Reports to CEO
• Manage Sales Team
• Collaborate with management team regarding shared project goals, schedules, content, budget and logistics.
• Interface with graphic designer, Bed Wood management team, sales staff, and vendors.

Benefits:

Paid Vacation

Paid Holidays

Note: Bed Wood and Parts is located in Hopkinsville, Kentucky. This is an in-house position only.