The Account Director reports directly to the Executive Director of Account Leadership. The Account Director is dedicated to account service in the agency. Responsible for all assigned client activity. Accountable for the relationship with the client including overall client satisfaction and management of expectations while ensuring that the work is on strategy, on time, within budget and increased business, and profit for the agency.
The Account Director should possess a deep understanding and thorough knowledge of the following responsibilities:
Establishes overall client relationship standards for the agency to follow.
Strategy development; branding; advertising; marketing plan development, production; media; digital marketing; content marketing; lead generation; reporting; measurement
Advertising management and processes:
Market research techniques; brand strategy & positioning; creative brief development across traditional and non-traditional media; budget development and management; project scoping
Lead the development and oversee implementation of an annual Client Development Marketing Plan
Understand clients’ business to the highest level, bringing forth bold business advertising ideas. Translates and prioritizes client needs to the agency team.
Become intimately familiar with clients’ business, key issues, competitive situation, industry trends and campaigns
Actively listen, plan, conceptualize and research to drive and achieve measurable results
Demonstrate confidence, authority and level-headed decision-making as the agency’s leadership voice on assigned accounts.
Encourage and demonstrate unity behind team and agency decision-making
Confidently balance ambiguity and change
Anticipate and address potential client relationship or revenue issues, advising agency management in time for the agency to act proactively
Provide a model of leadership and collaboration by being prepared, proactive, thorough, accurate and open-minded
Demonstrate a willingness and ability to lead positive, spirited debates of ideas and points-of-view in order to push “your team” and the “agency at large” to deliver a continuously improved product, both counsel and creative
Anticipate problems, surface them, and effectively resolve issues internally and with the client
Communicate early and often to ensure all stakeholders are informed
Develop and mentor staff; direct account staff in the performance of their operating responsibilities
Partner with Creative Director, Brand Strategic Planner and guide the creative development of campaigns
Participate in new business functions
Take responsibility for the financial health of the assigned client engagements to drive profitability for the agency. Forecast revenues, agency costs, and staffing needs. Anticipate and communicate any changes early
Mentors Staff Members.
Accomplish all tasks as assigned by management.
Bachelor’s degree, or MBA
8+ years of account service experience in an advertising agency environment and the ability to form trusting, lasting relationships with clients and internal teams
Fluency in social media and digital marketing; deep experience with large-scale traditional, digital and technology projects (it goes without saying but we’re saying it anyway)
At home with RP3’s values
Strategic thinking and a strong understanding of all components of an integrated marketing program
Strong planning and process skills with the ability to implement a vision through close team collaboration
Communicator, leader, collaborator: meticulous detail attention, highly organized, problem solver, ability to mentor and get the best out of the team
A natural tendency toward enthusiasm, fresh thinking, and creative solutions
Persuasive and polished client presentation and meeting facilitation skills
About RP3 Agency
RP3 is a creative agency in the D.C. metro area focused on building new ideas, technologies and experiences. We forge meaningful connections between people and brands, and create opportunities that propel businesses forward.
Under the leadership of Beth Johnson and Jim Lansbury, RP3 has grown into one of the region’s most respected creative agencies. We believe that brilliant creative comes from brilliant strategy, and we work tirelessly to build a culture of curiosity at RP3 that values talented people, great ideas and solid business results.
We’re fortunate to work with a variety of forward-thinking clients who are as passionate as we are about creating opportunity for their organizations, their customers, and their stakeholders. Current clients include Norfolk Southern, Johns Hopkins Medicine, Long and Foster, Children's National Health System and more.
While we choose not to specialize in any particular category, our collective experience runs especially deep in Health Care, Travel and Destination, Food and Restaurant, Automotive, Sports, and Retail.