| Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price® and Thomas & Friends®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Our passionate, collaborative employees are inspired every day to drive our purpose, uphold an amazing seventy-plus-year legacy, and re-imagine the future by shaping a company in transformation. WHO WE ARE This is Marketing at Mattel. We work with play! Our portfolio of leading global brands has right-now impact, and we have teams dedicated to inspiring and developing the next great toy brand! We’re no ordinary CPG company. In addition to developing our own IP, we work with pretty much all of the top licenses around the globe, from superheroes to supermodels to superstar wrestlers. We’re in the digital space with exciting online and mobile content, and we have the unique opportunity to help shape the development and memories of this generation of children- and hopefully generations to come. If this sounds like the right opportunity for you read on for further details. MBA MARKETING SUMMER INTERNSHIP The MBA Intern Program is based at headquarters in El Segundo, CA. The internship runs 10-12 weeks, and consists of three core elements: - Individual: Day-to-day and special project responsibilities within one of our current finance teams.
- Group: Work in a cross-functional intern group on a project that will be presented to senior management at the end of the internship.
- Networking: Various information sessions, field trips, meet & eat lunches with executives, and networking events.
A Mattel marketing intern will be hired into one of the following marketing areas on a particular brand or account: Brand Team: Responsible for global brand management by creating and developing global brand strategy, content, product, and communication assets to drive sell in and sell through. Customer Marketing (Omnichannel): Lead shopper solutions for all brands, focusing on Walmart, Amazon, Target, and Emerging Channels. Develop brand retailer strategy aligned to account needs, focus on channel management, plan and execute promotions, and optimize digital retail for shopper conversion. US Brand Activation (Commercial Marketing): Activate global brand campaigns at the local level across categories. Develops and executes overall go-to-market strategy and activation for the U.S., having responsibility over areas such as annual planning, line selection, pricing, media and local partnerships. Responsibilities will vary based on placement and may include: - New Product Development
- Marketing Program Development and/or Execution
- Strategic Thinking
- Analysis and Action
- Promotional planning and execution
- Channel management
- Digital retailing
- Category growth
- Identify opportunities through shopper & consumer insights
- Partner with various groups including Sales, Insights, Design, etc.
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