The Senior Associate Director of Development Marketing reports to the Director of Donor Programs for Principal Gifts and leads the College’s direct response marketing efforts (print, web/online/social, email) by developing an integrated marketing strategy that supports The Wellesley Fund, Gift Planning, Friends, and the Office of Parent and Family Programs. With a primary objective to increase revenue and participation in key areas (Wellesley Fund and Reunion giving, Planned Giving, Friends programs, and the Parents Fund), the Senior Associate Director is responsible for developing ambitious, achievable goals and working with his/her counterparts in the various programs to achieve these goals. The Senior Associate Director will ensure full integration of messages and strategy across all media and will work with colleagues in the Office of Communications and Public Affairs to ensure consistency with marketing efforts and messages.
Primary Position Responsibilities:
In partnership with the Vice President of Development and key fundraising stakeholders (The Wellesley Fund, Gift Planning, Gift Officers, Office of Parent & Family Programs, Friends groups, and key campus partners) the Senior Associate Director will develop and implement a fiscal year strategy and game plan that reflects the overall goals and objectives of the department, utilizes an omni-channel approach (when appropriate), and reflects realistic timeframes based on available resources (e.g., budget and staff).
Incorporating all relevant channels, develop the overall vision, strategy, plan, and creative brief (when required) for each marketing effort.
Lead all Development Marketing social media efforts; generate social media content and manage social media channels.
Envision/write/approve all content pre-production. Act as the primary point person for freelance writers, videographers, print and non-printer and designer vendors.
Manage all print production, drafting print specs in preparation for print bids, vendor management, proofing of all printed materials; work closely with the Director of Fundraising Analytics to determine accurate quantity estimates for bids.
Manage the development and maintenance of Wellesley’s online giving presence (including web pages, giving forms, and new digital channels).
Communicate Development Marketing initiatives to communications partners across campus at monthly Key Communicators meetings. Write and send marketing Snapshots to ensure the Development Office staff is aware of all marketing efforts throughout the year.
Manage the Development Marketing budget and deliver all marketing efforts on-time and on-budget.
Build and send all Development Marketing emails in MailChimp, adhering to all ?visual identity guidelines consistent with the Wellesley brand.
Education and Experience Required:
Bachelor’s degree in communications, marketing, or related field required; Master’s degree desired.
5 – 7 years of experience in marketing communications, including direct response marketing.
A valid driver’s license.
Skills and Abilities Required:
Ability to work as part of a cross-departmental team is crucial, as is the ability to multitask, prioritize, and work with limited budgets to create effective marketing communications.
Experience with and facility at developing communications strategies and creative briefs.
Experienced at setting strategic goals and objectives, tracking progress toward those goals and objectives, and reporting on that progress.
Excellent writing skills and attention to detail.
Experience with print production, fulfillment, and email marketing.
Superior ability to multi-task and meet deadlines.
Comfortable and conversant with digital and social media, with an understanding of their use in philanthropic marketing, stewardship, and communications
Wellesley is known for the excellence of its education, the beauty of its setting, its gifted faculty, and the uniqueness of its campus culture. But most of all, Wellesley is known for the thousands of accomplished, thoughtful women it has sent out into the world for over 100 years women who are committed to making a difference. Every year, some 2,400 of the world's top undergraduate women are challenged to exceed their own highest personal and intellectual expectations. The mastery Wellesley graduates demonstrate across the professional and vocational spectrum, and the influence they wield, whether in their own communities or on the world stage is testament to a singularly empowering undergraduate experience. Wellesley's lively academic community places a high value on rigorous, probing inquiry, and creative, cross-discipline thinking. Its collaborative approach to scholarship encourages students to question, debate, and refine their points of view, not only with each other, but with our world-class faculty, often by working directly with them on groundbreaking projects. A Wellesley education fosters the highest standard of readiness for the real world in its graduates, in terms... of ability to think, act, and contribute meaningfully and effectively in their chosen areas of interest.