Working closely with the Director, Direct Marketing, the Assistant Director is responsible for strategically using direct/data-driven marketing tactics to increase annual operational giving and engagement from various University constituencies.
Engaging in strategic process management with other teams in the Annual Giving and Alumni Relations department and other campus clients, this position ensures consistent, integrated messaging to engage and build relationships with the University’s base of supporters.
The Assistant Director, Direct Marketing Communications reports to the Director, Direct Marketing and is part of the Annual Giving team within Development and External Affairs.
Marketing Execution: Create and execute communications for a variety of channels, including email, mail, web and social media. Process involves the development of key client deliverables which include, but are not limited to, receiving direction from clients, designing communications (i.e., mail/email) within templates, working with external vendors for mail execution, setting up emails in email provider's system, sending tests and receiving approval from clients to ensure information is correct, providing/uploading lists, scheduling and deploying mail and email sends.
Strategic and Process Management: Work with the Director to develop strategy for the annual giving fundraising efforts, including detailed planning of annual solicitation and alumni communication that aligns with the department’s overarching strategic plan. Follow emerging trends and best practices in fundraising trends and technologies and incorporate them as appropriate to create integrated marketing fundraising campaigns with measurable results. Provide strategic input on ways to improve current practices and processes, etc.
Creative: Work with Marketing and Communications team to ensure all outbound content meets University style and standards. Write or collaborate with team members on copy generation and proofreading, provide design recommendations and feedback on layouts and modify existing email templates using HTML, if needed. Provide feedback and recommendations on web content and design, making routine updates on web forms and general sites as needed.
Data Integrity: Request and obtain constituent data for multi-channel communications. Format lists to meet requirements of provider and upload files to providers' online accounts. Communicate with SMU Records department and other campus partners for unsubscribes, non-deliverable mail, and other records updates obtained from marketing efforts.
Quality Control/Marketing Data: Track and report on managed direct marketing campaigns to share effectiveness with clients and department leads, including email open rates, click-through rates, gifts generated, site analytics and other available statistics. Perform data quality checks and audits for routine web and social media communications, including online registration pages and registration links. Coordinate with campus partners and Annual Giving team to ensure appropriate messaging and timing amongst all emails and any corresponding direct mail pieces, as needed. And, other duties as assigned by supervisor.
Bachelor’s degree is required, preferably in Marketing.
A minimum of three years of work experience is required. Experience with data analysis and experience managing direct mail or email is also required.
Experience in a development office, non-profit environment or higher education is preferred. Vendor management experience is desirable.
Knowledge, Skills and Abilities:
Candidate must demonstrate strong interpersonal and verbal communication skills with the ability to build relationships with a wide range of constituencies. Must also demonstrate strong creative writing skills and ability to produce concise, error free materials. A strong focus on attention to detail is essential.
Candidate must possess strong organizational, planning and time management skills with the ability to manage multiple priorities. Must also demonstrate the ability to work in a fast-paced team environment that is deadline driven. Strong project/program management skills are essential.
Candidate must have strong critical thinking and analytical skills to effectively gather and analyze data, as well as develop and implement a strategic plan. Strong problem solving skills with the ability to identify, analyze problems and devise solutions are essential.
Candidate must possess a strong working knowledge of Microsoft Office, especially in utilizing and manipulating reports and spreadsheets. Knowledge of CRM (such as Blackbaud Enterprise) and familiarity with direct marketing programs, is preferred.
Experience with HTML, WordPress, highly preferred. Experience with Asana or project management software is a plus.
Sit for long periods of time
Deadline to Apply:
September 6, 2019
SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601, email@example.com.
Internal Number: DEA00000207
About Southern Methodist University
The University As a private, comprehensive university enriched by its United Methodist heritage and its partnership with the Dallas Metroplex, Southern Methodist University seeks to enhance the intellectual, cultural, technological, ethical and social development of a diverse student body. SMU offers undergraduate programs centered on the liberal arts and excellent graduate, professional and continuing education programs. The SMU experience also includes abundant opportunities for research experience, international study, leadership development, and local, national, and global service and internships - all with the goal of preparing students to be contributing citizens and leaders for our state, nation and world. SMU comprises seven degree-granting schools: Dedman College of Humanities and Sciences, Cox School of Business, Meadows School of the Arts (performing, visual, and communication arts), School of Engineering, Dedman School of Law, Perkins School of Theology, and School of Education and Human Development. Total fall 2009 enrollment was 10,891. Why Work at SMU? Employment opportunities at SMU range from faculty members to professional staff to support services - all equally s...upportive of the mission and direction of the University. Employees can gain satisfaction in knowing that they are helping, in their own ways, to complete the educational experience for a myriad of students. For that, SMU seeks to offer competitive salaries and a broad array of benefits. Options include - but are not limited to - comprehensive medical benefits, retirement plan with immediate vesting, 100 percent tuition benefits, athletic and recreational privileges, and some on-site day care. Campus · Dallas campus - 74 buildings on 210 acres · SMU-in-Legacy - 4 buildings on 25 acres, north of Dallas in Plano· SMU-in-Taos - 26 buildings on 295 acres in Northern New MexicoWork/Life BalanceThe University also is committed to its Work/Life Balance Program that focuses on innovative ways to help employees balance work life and personal life. Cultural development includes free or reduced-price tickets for theater and dance performances, lectures and museum exhibitions on campus. The Wellness Program promotes a healthy lifestyle through coordinated exercise programs, free health screenings, CPR training and lectures ranging from nutrition issues to stress reduction. Employees are invited to participate in activities such as volleyball and bowling leagues, choir and intramural sports. The SMU Staff Association coordinates luncheons, lectures and a Staff Development Day. Employees also are encouraged to update and polish their work skills through regularly scheduled technology training and career guidance. In addition, employees can fulfill a desire to participate in volunteer or community service by joining coworkers on various projects such as Meals-on-Wheels and Habitat for Humanity. The Setting The campus is nestled in a traditional residential neighborhood five miles north of downtown Dallas. SMU's spacious park-like campus features red brick buildings of Collegiate Georgian architecture and beautiful fountains. Dallas ranks among the most livable cities in America and is consistently ranked by Fortune magazine as one of the top cities in the nation for business. Dallas has more than 150 museums, galleries, and artistic attractions; more shopping centers per capita than any major U.S. city; and four times more restaurants per person than New York City. Just a short walk away from the campus is Mockingbird Station, which includes a light rail train station, restaurants, shops, and an art house movie theater. SMU also has a campus in Northern New Mexico that draws upon the area's rich natural and cultural resources to offer summer courses in the humanities, sciences, and studio and performing arts. The site includes excavation of a 13th-century Indian pueblo.Students -Fall 2009 Enrollment · Undergraduate: 6,228 · Graduate: 3,544· Professional (law and theology): 1,119· TOTAL: 10,891 Athletics · The SMU Mustangs · SMU offers Division I sports in football (I-A); men's and women's basketball, golf, soccer, swimming and diving, and tennis; and women's cross-country, equestrian, rowing, indoor and outdoor track and field, and volleyball.· SMU joined Conference USA in 2005.Visit Us Overall, SMU provides opportunities for all levels of employment in a pleasant, empowering, and fun environment. Take a look at the campus, either in person or by visiting our Web site at www.smu.edu.