Oregon State University Ecampus is seeking a Marketing & Social Media Manager. This is a full-time (1.00 FTE), 12-month, fixed term professional faculty position. Reappointment is at the discretion of the Director.
Oregon State University Ecampus is a fast-growing, innovative organization with a commitment to providing access to Oregon State University's programs of excellence. The marketing and social media manager is a member of the marketing and enrollment services team within the division. This position reports to the assistant director of marketing and is a critical member of the creative services team, supporting marketing and communications strategies that promote the goals of the division and its programs.
The marketing and social media manager will take a lead role in both marketing planning and marketing management for OSU Ecampus degree programs, special initiatives and internal Ecampus clients. This position creates, implements and tracks targeted marketing plans and campaigns, which rely heavily on online marketing and communications tactics. The marketing manager will make decisions about allocating resources within a marketing budget, selecting the appropriate media mix, and collaborating on content creation and design assets. This position collaborates with fellow members of the marketing team, in addition to the web/IT and enrollment services teams, and works closely with internal Ecampus clients, including members of the leadership team.
An additional focus for this position is leading social media strategy and management for OSU Ecampus as well as other social accounts in the Ecampus division. This position will manage social media efforts through setting strategy, leveraging best practices, bringing together teams to develop content and engaging in routine assessment of KPIs to make data-informed decisions. This position will respond regularly and timely to social media engagement and act as a core facilitator of community in online social spaces. This position will be required to comply with institutional brand standards and best practices."
Oregon State Ecampus and the university as a whole is committed to maintaining and enhancing a collaborative and inclusive community that strives for equity and equal opportunity. All employees of the division are responsible for helping to ensure that these commitments are achieved. The marketing and social media manager will work to ensure marketing materials are inclusive by meeting accessibility standards as well as visually representing the diverse range of identities of online adult learners across the world in an effort to promote and enhance diversity. This position, in collaboration with the marketing team, will work to grow cultural competencies by examining gaps in our marketing efforts in serving diverse audiences and pursue opportunities of professional development that would better position Ecampus to meet the needs of underrepresented groups and individuals.
Typically requires Bachelor's degree in Marketing, Communications, Journalism or related field. 3 years’ experience related to the discipline of the college, unit or department.
Bachelor's degree in marketing / communications / business or a field relevant to duties outlined in the position description
Three years of professional marketing communications experience, including development, implementation and management of marketing strategy and tactics and a minimum of one year directly managing social media channels for a business, organization or relevant entity
Project management experience, including demonstrated success and willingness to collaborate with multiple stakeholders, including creative professionals
Basic understanding of design and brand principles as related to the development of marketing materials
Demonstrated experience in content creation, including copywriting and / or media development
Excellent written and verbal communication skills, including copywriting and editing, and presentation skills
Excellent time management skills and ability to adhere to deadlines
A demonstrable commitment to promoting and enhancing diversity through continued education and the deliberate practice of cultural competency and equality
Additional Salary Information: Starting salary will be commensurate with education, skills, and experience.
Oregon State is a leading research university located in one of the safest, smartest, greenest small cities in the nation. Situated 90 miles south of Portland, and an hour from the Cascades or the Pacific Coast, Corvallis is the perfect home base for exploring Oregon?s natural wonders.Oregon State University has always been a place with a purpose ? making a positive difference in quality of life, natural resources and economic prosperity in Oregon and beyond. Through discovery, innovation and application, we are meeting challenges, solving problems and turning ideas into reality.Founded in 1868, Oregon State is the state?s Land Grant university and is one of only two universities in the U.S. to have Sea Grant, Space Grant and Sun Grant designations. Oregon State is also the only university in Oregon to hold both the Carnegie Foundation's top designation for research institutions and its prestigious Community Engagement classification.As Oregon?s leading public research university, with $261.7 million in external funding in the 2011 fiscal year, Oregon State?s impact reaches across the state and beyond. With 12 colleges, 15 Agricultural Experiment Stations, 35 county Extension offic...es, the Hatfield Marine Sciences Center in Newport and OSU-Cascades in Bend, Oregon State has a presence in every one of Oregon?s 36 counties, with a statewide economic footprint of $2.06 billion.Oregon State welcomes a diverse student body of over 26,000 students from across Oregon, all 50 states and more than 100 countries. They can choose from more than 200 undergraduate and more than 80 graduate degree programs, including over 30 degrees online offered through Oregon State Ecampus. Oregon State increasingly attracts high-achieving students, with nationally recognized programs in areas such as conservation biology, agricultural sciences, nuclear engineering, forestry, fisheries and wildlife management, community health, pharmacy and zoology.Oregon State also ranks high in sustainability, fourth among universities nationwide for using renewable energy and first in the Pac-12 Conference. And our students literally help power the university: 22 exercise machines at Oregon State University has always been a place with a purpose ? making a positive difference in quality of life, natural resources and economic prosperity in Oregon and beyond. Through discovery, innovation and application, we are meeting challenges, solving problems and turning ideas into reality. For more information visithttp://www.ohsu.edu/xd/about/index.cfm.The 400-acre main campus in Corvallis includes a Historic District, making Oregon State one of only a handful of U.S. university campuses listed on the National Register of Historic Places. The district includes such icons as Weatherford Hall, the Memorial Union and Benton Hall, the oldest building on the oldest building on campus.OSU commits to inclusive excellence by advancing equity and diversity in all that we do. We are an Affirmative Action/Equal Opportunity employer, and particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.