We embrace a culture of passion and dedication at Cedars-Sinai, and it's part of the reason we've been named one of the top ten hospitals in America's Best Hospitals by U.S. News & World Report. Now we invite you to join us. From working with a team of exceptional healthcare professionals to using state-of-the-art facilities, you'll have everything you need to do something incredible--for yourself, and for others.
Cedars-Sinai is seeking an experienced and creative Marketing Technology Product Manager to be the subject matter expert and owner of our digital marketing platform and the tools that make up the digital marketing stack.
What will I be doing in this role?
You will be responsible for defining the strategy for what technologies are used to reach and engage key audiences through cross functional collaboration with IT, Marketing, and Digital Strategy. Paramount to this role is the ability to generate data-driven optimizations to marketing tools and campaigns through an agile principled approach and cadence. If you have an entrepreneurial spirit, strong digital marketing experience, and have a desire to make a difference with a leading healthcare brand, we invite you to join our team.
Essential Job Duties:
Develop the strategy and oversee the execution of a state-of-the-art digital marketing platform comprised of tools, applications, APIs, and features that drive reach and engage users on core and emerging channels.
Manage the overall marketing technology product road map and deliver effective and timely solutions while balancing technical dependencies, resources and other constraints.
Define and execute website optimization activities through SEO, A/B testing, and multivariate testing.
Measure the impact of digital marketing activities and use data to optimize results.
Subject matter expert for building, managing, delivering, and optimizing digital marketing initiatives.
Work collaboratively with team members, internal stakeholders, and senior management.
Responsible for defining key consumer digital marketing goals and metrics.
Ability to evaluate data and make informed recommendations and decisions based on findings.
Conduct on-going research and analyses to identify new technologies, methods, and channels aimed at continuously improving the marketing technology stack and strategy.
Providing healthcare for more than 100 years, Cedars-Sinai has evolved into one of the most dynamic and highly renowned medical centers in the world. Along with caring for patients, Cedars-Sinai is a hub for biomedical research and a training center for future physicians and other healthcare professionals. This attracts exceptional talent to Cedars-Sinai, including world-renowned physician-scientists who seek a place where they can both conduct research and see patients--the ideal formula for discovery and its translation into cures. Our patients benefit from access to doctors at the top of their fields, and our researchers have an ideal community in which to study the impact of healthcare challenges, and reflect that knowledge in their research. The greater Los Angeles area in which Cedars-Sinai resides possesses unparalleled cultural and ethnic diversity which offers outstanding opportunities for translational and clinical research... and a dynamic environment for medical education.Although community based, Cedars-Sinai is a major teaching hospital affiliated with the David Geffen School of Medicine at the University of California, Los Angeles (UCLA). Cedars-Sinai has highly competitive graduate medical education programs in more than 50 specialty and subspecialty areas, a graduate program in biomedical sciences and translational medicine, a clinical scholars program directed towards junior physicians with aspirations to become clinical scientists, and post graduate training opportunities.There are more than 250 full-time faculty members at Cedars-Sinai. The voluntary medical staff, comprised of more than 2,200 specialty board-certified or board-qualified physicians, represent all of the specialties and subspecialties and collaborate with full-time medical staff in the teaching responsibilities of the graduate medical education programs.