Join a bank like no other SVB. When you work with the world's most innovative companies, you know you're making a difference every single day. Our clients are the game changers, leaders and investors who fuel the global innovation economy. They're the businesses behind the next medical breakthroughs. And the visionaries whose new technologies could transform the way people live and work. They come to SVB for our expertise, deep network and 30+ years of experience in the industries we serve, and to partner with passionate, enterprising SVBers, dedicated to helping them grow and succeed at every stage of their business.
We are seeking and experienced professional with a background in content management and writing.
The Content Marketing Manager will work closely on a cross-functional team to craft optimized content for founders in tech and life science startups to drive inbound traffic and nurture leads through the funnel. Utilizing a combination of marketing ideas and content writing expertise, you will create, optimize and distribute content that engages and educates our target audiences and continue to deepen our client relationships. You will help create and use a wide range of content such as website copy, blogs, infographics, videos, emails, and more that support our demand generation and client experience plans.
The ideal candidate will have 5+ years of content management and digital writing experience, feel extremely comfortable using analytics to help guide content creation, and have a passion for SEO. Excellent writing skills a must, as the ability to manage in a fast-paced and agile environment. We are expanding our marketing capabilities and you will have a key role on a high profile project. You will be skilled at crafting buyer journey aligned content and collaborating with others to meet (and exceed) acquisition and client experience goals.
Write and/or optimize content for acquisition and nurturing customer life-cycle to support campaigns
Brainstorm and generate data-driven ideas for improving our content
Collaborate with other teams such as marketing and product and/or outside agencies to align on metrics, track progress, create visually engaging content
5+ years of content management and writing experience
3+ years of experience with SEO and content writing
Bachelors' degree or equivalent experience
Experience in B2B, startups and/or financial services
Experience with a CMS, preferably Episerver or AEM
Good understanding of content marketing, demand generation, and the buyer lifecycle
Experience with optimizing content for demand gen, as well as analytics tools (Conductor, SEM Rush, Google Analytics a plus)
Experience writing for lead generation applications and tools such as calculators or recommenders
A strong attention to detail with the ability to multitask
A strategic thinker who considers audience needs, our audience growth strategy and social analytics before making an editorial decision
Excellent storyteller, writer, and editorialist
Internal Number: 6035784
About Silicon Valley Bank
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