The Assistant Director of Marketing will assist with the creation, assessment, strategic direction, planning and implementation of marketing activities to reach Enrollment Management recruitment and retention goals through a comprehensive and compelling marketing program. This position will participate in and contribute to content development, market research, idea generation and planning to achieve overall marketing aims. This position's direct responsibility is to create and develop front-end content for Enrollment Management's various marketing platforms and web outlets.
Create and design content for print publications and digital media platforms. Identify ways to build UTA's visibility and enhance its reputation through innovative use of marketing and media platforms. Supervise the marketing staff and interns including work allocation and problem resolution. Evaluate performance based on mutually established objectives. Manage the day-to-day updating, maintenance, and continuity of various assigned media outlets. Work collaboratively with other departments and divisions to implement relevant marketing techniques into departmental communications. Performs other duties as assigned.
Bachelor's degree in Marketing, Communications, Advertising, Public Relations or related field. Minimum 3 to 5 years of professional leadership and marketing experience including writing, designing, and managing marketing/communication projects or the equivalent experience.
Master's Degree in Communications, Marketing, Advertising or Public Relations. Familiarity with graphic design and/or photo/video editing. Direct experience leveraging media platforms to achieve enrollment goals. Strong working knowledge of Adobe Creative Suite including, but not limited to InDesign and Illustrator. Knowledge of Microsoft Office Suite: Power Point, Excel, Outlook, Access and Publisher.
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
UTA is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. Additionally, the University prohibits discrimination in employment on the basis of sexual orientation. A criminal background check will be conducted on finalists. The UTA is a tobacco free campus.
Open Until Filled: No
Internal Number: 9456
About University of Texas at Arlington
The University of Texas at Arlington sets the standard for educational excellence in the thriving Dallas-Fort Worth metropolitan area and is one of the nation’s fastest-growing public research universities. With an enrollment of 38,000 on-campus students and an additional 15,000 online degree-seeking students, UTA is the second-largest institution in The University of Texas System. The University offers more than 180 bachelor’s, master’s, and doctoral degrees through 10 colleges and schools and is rising in stature through its commitment to transforming the lives of students, pushing the boundaries of knowledge, and serving a growing and diverse community. UTA has developed a strategic plan, “Bold Solutions, Global Impact” (http://www.uta.edu/strategicplan). Taking advantage of our unique location at the center of the fastest growing urban region in the U.S. and adjacency to the Dallas-Fort Worth International Airport, our vision is to be ‘The Model 21st Century Urban Research University’. To support this vision, our strategic plan focuses on four over-arching themes across the University: Health and the Human Condition, Sustainable Urban Communities, Global Environmental Impact, ...Data Driven Discovery and Knowledge Management. The College of Engineering is playing a critical role in the advancement of each of these themes. Our highly ranked academic programs attract the best and brightest scholars from around the world, and our faculty and students consistently receive national and international recognition for their accomplishments. U.S. News & World Report ranks UT Arlington fifth among national universities for undergraduate diversity, we are a designated Hispanic Serving Institution, and the Military Times recently named UTA as the best 4-year College for veterans in the state of Texas. The Chronicle of Higher Education ranks UT Arlington among the 20 fastest-growing public research universities in the United States over the last 10 years. With a population of 7 million, the Dallas-Fort Worth Metroplex is the fourth-largest urban area in the United States. It covers an area larger than the states of Rhode Island and Connecticut combined. The Metroplex is the economic and cultural hub of North Texas and has the 10th-largest gross metropolitan product in the world. Not only is it an exciting place to live and work, the Metroplex offers UT Arlington a host of unparalleled scholarly, research, and economic activity. UTA has been a catalyst for redevelopment and revitalization in the central business district of Arlington, establishing a true college town environment in downtown Arlington. UTA’s 20-acre, mixed-use College Park District provides new special events and student living space, restaurants, and parking as part of its broad-based initiative to generate and support economic activity at the city’s urban center. In addition, the University is expanding its footprint in both Fort Worth and Dallas and has plans to increase its global presence building on active partnerships led by the College of Business and the College of Nursing and Health Innovation in Central and South America, South East Asia and the Middle East. For more information on University of Texas at Arlington, visit: www.uta.edu