The position of Marketing Director plans, designs, and directs the development of all new banking products and services and the continued improvement and customer relevancy of the existing product lines. The position is responsible for directing the day to day marketing functions of SVB, including expenses, budgets, advertising and promotions. In addition the Marketing Director assures compliance with all SVB policies and procedures, as well as, all applicable state and federal banking/trust and investment regulations.
Develops short-term and long-term marketing and advertising strategies that will promote all products and services with the goal of increasing market share, name recognition, and profitability
Manages and develops departmental budgets for reaching the financial institution's marketing goals and objectives, develops and executes plans to create greater non-interest income
Maintains professional contacts and knowledge base of marketing skills within and outside SVB; keeps up with issues, trends and developments of SVB
Maintains literature, brochures and other marketing materials that list current service charges for customers and ensures the availability of this literature to the general public
Develops and directs media advertising and sales literature directly or through advertising agencies and outside vendors
Creates strategic marketing plans and develops and implements marketing programs for new and existing products and services that capitalize on business opportunities to target new and existing customer segments
Conducts annual review of assigned products to accurately recommend exit, harvest or growth
Provides clear, concise and truthful advertising messages in all advertising media for SVB
About Sauk Valley Bank & Trust Co.
Sauk Valley Bank is a premier provider of financial services.