Potomac State College, part of the West Virginia University system of campuses, located in Keyser, WV is seeking qualified candidates for a Director of Marketing. This position is responsible for developing, implementing and delivering successful marketing initiatives to increase enrollment and achieve other institutional goals. The Director will provide creative leadership for projects that translate marketing objectives into effective strategies and campaigns on multiple platforms, including web, social media, video, and print. The Director reports to the Dean for Enrollment Management and University Relations.
In order to be successful in this position, the ideal candidate will:
Be responsible for the successful application of marketing deliverables in support of WVU Potomac State College's brand awareness and enrollment goals.
Oversee the areas of web, social media, video, writing/content, graphics, and advertising.
Coordinate with Enrollment Services staff in the production of recruitment collateral.
Provide creative leadership across major College projects, including marketing campaigns, multi-platform marketing and communication projects, enrollment management projects, new media, and general college branding initiatives.
Follow WVU brand standards and will work cooperatively with WVU Morgantown University Relations staff to optimize system-wide marketing opportunities and advance OneWVU objectives.
Be responsible for translating marketing objectives into creative strategies, solutions, campaigns and plans.
Measure effectiveness of these strategies and campaigns and make adjustments as necessary to improve performance.
Review and evaluate the latest technologies across platforms to position the College strategically to positively impact enrollment and other goals.
Manage the marketing budget and make recommendations as to the allocation of funds.
Manage a staff that works directly on web, social media, content, graphics and video.
Bachelor's degree in journalism, communication studies, graphic design, advertising, marketing or related field required. Master's degree in the listed fields is preferred.
Five (5) years of progressively responsible experience in design, creative direction, marketing, and multi-platform communication. Experience in higher education is beneficial.
Knowledge of consumer behaviors and key marketing /communication drivers that can affect various college constituents.
Management experience to include knowledge of key principles and practices of marketing, advertising, direct response, social media and brand asset management and enhancement.
Additional marketing knowledge and experience in the areas of direct mail, promotional products, signage, sponsorships, trade shows, graphic design, electronic, social and print collateral.
Demonstrated experience managing complex, cross-platform projects and integrated marketing campaigns.
Demonstrated ability to integrate diverse media into effective messages and campaigns.
Demonstrated ability to establish and implement cohesive marketing plans and strategies on an institutional basis.
Demonstrated experience in building and managing teams of creatives from concept to completion of projects.
Knowledge of each step of a marketing campaign's process to provide creative direction, establish a schedule, and meet deadlines and content expectations.
Demonstrated knowledge of new and emerging social media vehicles, strategies and audiences.
Knowledge and understanding of the mission and goals for WVU Potomac State College.
Excellent written, visual and verbal communication skills, including strong interpersonal skills.
Organizational planning skills.
Ability to effectively manage marketing team and provide ongoing performance improvement feedback.
Complete an online application and upload (to Attachments tab):
Letter of interest
Contact information for three professional references
Review of applications will begin June 16, 2019 and continue until position is filled.
West Virginia University is a family of distinctive campuses with locations in Morgantown, Keyser, and Beckley. At West Virginia University, we pride ourselves on a tireless endeavor for achievement. We are home to some of the most passionate, innovative minds in the country who push their limits for the sake of progress, constantly moving the world forward. Our students, faculty and staff make this institution one of the best out there, and we are proud to stand as one voice, one university, one WVU. Potomac State College, located on the WVU Keyser campus, is known for its small size and tradition of academic excellence. Our tuition remains one of the lowest in the state for a four-year institution. Find out more about your opportunities as a Mountaineer at http://careers.wvu.edu/ .
WVU is an EEO/Affirmative Action Employer. Underrepresented class members are encouraged to apply. This includes: minorities, females, individuals with disabilities and veterans.
Job Posting: Jun 7, 2019
Posting Classification: Non-Classified
Exemption Status: Exempt
Benefits Eligible: Yes
Internal Number: 176422
About West Virginia University
West Virginia University, founded in 1867, has a long and rich history as a public, land-grant institution. WVU encourages scholarship and offers high-quality academic programs while serving the state of West Virginia and the nation. WVU statewide includes campuses in Beckley, Charleston, Keyser, Martinsburg and Morgantown – which has been ranked as a #1 Small City in America. WVU is an R1 Doctoral Research University (Highest Research Activity), one of only 115 nationwide. WVU offers 212 degrees throughout the 14 colleges and schools. Areas of specialty include STEM education, healthcare in Appalachia, shale gas utilization, radio astronomy and forensics. WVU researchers have helped confirm the existence of gravitational waves and uncovered diesel vehicle emissions discrepancies. Statewide, there are over 31,000 graduate and undergraduate students along with 190,000 alumni worldwide. WVU is reinventing West Virginia’s future by strengthening education, healthcare and broad-based prosperity.
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