Land, Buildings & Real Estate (LBRE) is the operational core of Stanford University's physical campus. LBRE constructs and maintains the Stanford campus, where advancements across the academic spectrum are made possible. Our work is founded upon the collective value of dedication, innovation, expertise, teamwork, and continuous improvement. We are committed to serving the university's academic mission, as well as preserving and enhancing Stanford's 8,180 acres, and pride ourselves on supporting the teaching and research of the university as Caretakers of a Legacy.' Parking & Transportation Services (P&TS) manages Stanford's award-winning Transportation Demand Management program, which includes Stanford's Commute Club, free Marguerite shuttle, transit and car-free options, bicycle program, and parking operations. Marketing and TDM SpecialistJob Family: Marketing Job Series: Marketing Specialist Job Code: 4892 Grade: G Exemption: Exempt Note: Not all unique aspects of the job are covered by this job description JOB PURPOSE: With minimal supervision, participate in the development and implementation of marketing initiatives that enable programs, services, events and/or products to meet business objectives. Support cross-functional collaboration across the organization. SPECIFIC DUTIES:
Support Stanford's Transportation Demand Management (TDM) program in the following areas of responsibility: communications: 50%; customer service: 30%; graphic design and program administration: 20%.
Develop communications, including articles, newsletters, marketing collateral, website content, outreach campaigns, direct messages, and presentations to market Stanford's TDM programs and incentives.
Provide customer responses and customer communications, including assistance with commute planning.
Staff events and outreach efforts, including new employee orientation and tabling events.
Coordinate TDM program implementation and vendor management.
Complete other duties as assigned.
Execute marketing strategies to meet business objectives.
Implement marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
Write, edit and schedule select marketing communications, which adhere to communications and brand strategy for a variety of channels (i.e., web, print, email, online).
Manage the design and production of select marketing materials.
Conduct competitive benchmarking and analyze campaign/program/service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
Assess market opportunities and research market trends.
May plan and execute events to support marketing objectives.
Monitor and oversee product/program budgets to meet program goals.
Coordinate vendor estimates and invoice processing.
* - Other duties may also be assigned
MINIMUM REQUIREMENTS: Education & Experience:
Bachelor's degree and two years of relevant experience; or a combination of education and relevant experience.
Knowledge, Skills and Abilities:
Excellent oral and written skills.
Knowledge of marketing across channels including digital and print.
Familiar with market research, data analysis, and managing projects.
Experience providing excellent customer service.
Demonstrated understanding of job-required software applications and mediums (e.g., Adobe Creative Suite).
Previous experience in product, program and/or services marketing.
Ability to work independently to meet expected deadlines and schedules with high level of accuracy and attention to detail.
Creative problem solver.
Certifications and Licenses: None PHYSICAL REQUIREMENTS*:
Constantly perform desk-based computer tasks.
Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
Occasionally grasp forcefully,writing by hand.
Rarely sort/file paperwork.
* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job. WORKING CONDITIONS:
Occasional work on evenings and weekends.
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.
#GD-LBRE Additional Information
Location: Land, Buildings and Real Estate, Redwood City, California, United States Schedule: Classification Level:
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
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Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 9000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu. Stanford University is an ...equal opportunity employer and is committed to increasing the diversity of its faculty. It welcomes nominations of and applications from women, members of minority groups, protected veterans and individuals with disabilities, as well as from others who would bring additional dimensions to the university’s research, teaching and clinical missions.