The Gerontological Society of America seeks an individual to direct the day-to-day oversight, planning, implementing, and executing of the organization’s strategic membership and marketing plans to ensure member engagement and growth. Develop and apply data driven plans for member recruitment, retention and engagement strategy. Responsible for marketing materials that support membership, annual scientific meeting, special events, publications, professional affairs/policy, products, and services directed to members, customers, markets and industries. On an ongoing basis, evaluate effectiveness of strategies, services, materials, benefits and policies. Serves as primary liaison to the Membership Groups (Sections, ESPO, AGHE, etc.) following governing policies and procedures.
Direct the daily operations of the Membership function. Continuously monitor satisfaction with membership services, primarily through feedback, to detect and correct any dissatisfaction with services. Develop and implement improvements in procedures, methods and cost controls. Provide oversight for the management of all membership data entry, integrity, accuracy and reporting. Develop programs to collect and report on membership demographics, statistics, charts, graphs, reference materials, etc. Create membership related communications for organization publications spotlighting member achievements.
Provide leadership and direction for the development of strategic product marketing plans to achieve increased product awareness and market share. Oversee appropriate research and analysis to support and validate recommendations. Builds and extend organization’s visibility and mission through cohesive marketing and branding efforts. Lead cross-functional organizational efforts to maximize marketing opportunities. Oversee day-to-day product marketing and social media efforts for appropriate GSA products and services; including collateral (print) materials, web-based marketing initiatives, advertising sales, trade shows and advertising campaigns. Develop marketing/social media financial planning and budgets and integrates with other department financial plans.
In conjunction with the Vice President of Publishing & Professional Resources, create and deliver new professional resources, member benefits, and affinity programs. In conjunction with the Membership Manager, coordinate and build positive relationships to engage various Membership Group activities to retain members and increase renewals. Provide staff support as the primary liaison and resource to select groups following all governing policies and procedures. Track engagement levels throughout the year and serve as product manager for projects developed within these groups.
Direct competitive intelligence gathering and analysis on key competitors, potential partners, and other factors (i.e. economic) that may impact the organization’s products and services. Interpret information and generate internal reports and findings to inform business development/change decisions.
Facilitate effective and productive membership campaigns that meet recruitment and retention goals. Responsible for the member value proposition, positioning to appropriate audiences and highlighting member benefits. Develop strategies and programs to stimulate member engagement as a means of membership renewal. Analyze data and conduct research to align current engagement opportunities with member needs.
Promote and enforce the highest member service standards possible in responding to inquiries, requests, and comments from members and prospective members. Provide oversight for ensuring that policies, processes and procedures are designed effectively to ensure a high degree of customer service. Participate and support activities that focus on creating an internal atmosphere of customer service and ensure membership is everyone's business with in the Society.
Provide strategic direction and financial planning for the marketing and membership function as it relates to the organization’s strategic goals. Establish short- and long-range plans and goals to achieve the organization’s objectives. Meet or exceed budget targets and financial performance goals and objectives. Evaluate effectiveness of strategies, such as fee and membership category structures, services, materials, benefits, and policies relating to retention of current members and acquisition of new members and recommends changes as appropriate to attain goals. Complies with all organizational policies & procedures, and project milestones, that cross department lines such as those established by accounting (i.e. budget and on-going financial management), human resource (i.e. performance management), and information technology. Present to Leadership Team and volunteer leaders.
Minimum a Bachelor’s of Business Administration/Marketing. Minimum 8-10 years of progressive association and/or membership experience. At least three years in a management capacity. Preferred 10+ years association experience with specific experience working within and/or managing a membership function. Experience serving as liaison to internal and external groups. Exposure and/or experience to marketing principles and tactics, particularly within a multidisciplinary association environment. Healthcare association experience strongly preferred.
Strong project management, budget management, leadership and decision-making skills. Results oriented. Excellent writing, speaking, and interpersonal skills. Must be a good problem solver and facilitator, with excellent analytical skills. Ability to lead and develop staff. Ability to collaborate effectively across organizational lines. Member focused.
Must have significant knowledge and experience using CRM or comparable association management systems. Must possess an intermediate working knowledge of Microsoft office products including Word, and PowerPoint. Must possess advance working knowledge of Excel to include pivot tables and formulas. Understanding of social media platforms, HTML, content/inbound marketing, Google AdWords and Adobe Creative Suite.
Additional Salary Information: Please indicate salary requirement in your cover letter.
About The Gerontological Society of America
Society is undergoing a demographic shift where older persons are living longer, contributing to our culture in greater ways than ever before, and are driving change in all aspects of our lives. The Gerontological Society of America (GSA) is the nation's oldest and largest interdisciplinary membership organization devoted to honoring aging, advancing its study and disseminating information among scientists, decision makers, and the public. We believe that research from diverse areas is the best way to achieve the greatest impact and promote healthy aging.
The Society’s headquarters is in the heart of Washington, DC. Staff — working with our energetic volunteers, manage the activities of the organization. GSA has 5,500 domestic and international multidisciplinary members that affiliate with one of four professional areas: Biological Sciences, Behavioral and Social Sciences, Health Sciences, and Social Research, Policy, and Practice. We have special programs for emerging scholars and the faculty of the next generation of gerontologists. The Society fosters collaboration between physicians, nurses, biologists, behavioral and social scientists, psychologists, social workers, eco...nomists, policy experts, those who study the humanities and the arts, and many other scholars and researchers in aging to ensure patient-centered care is the standard of care.
Programmatically, GSA publishes the longest-running and most widely-cited peer-reviewed journals in its field: The Journals of Gerontology, Series A: Biological Sciences and Medical Sciences; The Journals of Gerontology, Series B: Psychological Sciences and Social Sciences, The Gerontologist, and Innovation in Aging, our first interdisciplinary open access journal. GSA convenes an Annual Scientific Meeting which showcases the latest advancements in gerontological research. This event attracts approximately 4,000 professionals, and the meeting consists of more than 450 peer-reviewed scientific sessions. Staff work to drive fact-based policy to ensure that older persons are provided the greatest opportunity for productive aging. We pride ourselves on being a connector, convener, collaborator and a communicator.