National Speed is a venture backed, fast growing, gearhead operated company that is positioned to become the first nationwide chain of speed shops -- and we are growing fast! We have opened our second location in Richmond, VA and project opening 25+ additional stores over the next 4-5 years.
Competitive annual salary with additional performance-based bonus opportunities
100% healthcare coverage for individuals and families
Additional employee incentives
5-day work week
Working from our incredible headquarters in beautiful downtown Wilmington, NC alongside company leadership (oh, and we have craft beer on-tap!)
Relocation assistance offered for candidates anywhere in the United States
Purpose of this Position
The Digital Marketing Manager's goal is to drive inbound leads to National Speed Performance Consultants at all National Speed locations. This is done by writing and managing our email marketing (including audience segmentation, email marketing planning, placing and optimizing), website content, and other digital marketing campaigns, such as paid social campaigns across Facebook, Instagram, YouTube, and Twitter, paid search with the Google PPC, SEO, and CPA campaigns, all with quantifiable ROI.
How is this achieved?
Develop the digital marketing plan intended to grow key KPI’s, increase brand awareness, and maximize revenue for store locations
Enhance the company’s paid marketing efforts through the use of emerging technologies, allowing for more in-depth monitoring, optimization, and conversion tracking
Oversee the creation of audience segments and execution of hyper-targeted campaigns
Manage and oversee the company’s email marketing program, including but not limited to monthly newsletters, partner promotions, and event campaigns
Ensure National Speed receives coverage in 3rd party print and digital media
Be the digital “eyes and ears” of the brand and continue to build an overall reputation that is aligned with company branding guidelines and policies
Management of all photo, film and written content projects that will live on digital platforms
Work closely with the design team to develop creative for all digital ad campaigns and videos that drives a specific KPI
Forge strong and trusted relationships with key local brand evangelists and encourage interaction across our channels
Manage centralized marketing reports and campaign recap presentations
Effectively identifying, responding to, and solving problems – it is your responsibility to lead!
Required Skills & Experience
Must have general performance automotive technical acumen
Bachelor’s degree in communications, marketing, advertising, public relations, media studies, business, and/or related fields
Strong knowledge of the major social media networks including their design, technology, functionality, and users
Strong understanding of Google Ads and YouTube Marketing
Track record showing the ability to increase SEO rankings
Must be focused, self-motivated, results-oriented, and able to handle multiple priorities in a fast-paced, continually changing environment
Excellent verbal, written, and presentation skills
Experience with website management software
Employer will assist with relocation costs.
Additional Salary Information: 100% healthcare coverage for individuals and their families, relocation assistance, stock options
About National Speed Inc.
National Speed is a venture backed, fast growing, gearhead operated company that is positioned to become the first nationwide chain of speed shops - and we are growing fast! We have opened our second location in Richmond, VA and project opening 25+ additional stores over the next 4-5 years.