Summary: This position is dedicated to providing go-to-market and demand generation support for CBRE Econometric Advisors and Hotels Research. These groups are the industry's leading source for data, analytics and microeconomic viewpoints that provide insights to global management firms, lenders, private equity firms, government entities and major hotel owners.
The Sr. Marketing Specialist will work closely with the content editor and business development lead to leverage content across multiple marketing channels to grow the demand for our product line. The ideal candidate is highly-motivated, a self-starter, adaptable and flexible. The successful candidate will also be a critical thinker, creative, collaborative, and resourceful-someone who will thrive in a highly dynamic, fast-paced environment. Previous experience in a commercial real estate, financial services or research organizations is a plus.
Primary Responsibilities: Develop client touch/nurturing campaigns to deliver content regularly to current clients and to generate awareness in the industry (newsletters, videos, research reports)
Create an integrated media strategy (paid social, SEO/SEM)
Coordinate conference attendance and presentations
Develop presentation and marketing collateral
Partner with Corporate events team to coordinate two annual hosted events
Partner with content editor to promote blog and manage social media channels
Qualifications Bachelor's degree and 5-7 years of marketing, design, and content development experience
Social promotion and content activation experience
Advanced experience in Microsoft Office and Adobe Creative Cloud; Video editing experience a plus
Some digital design experience and grasp of current best practices
Proven ability to drive results through strategic creative solutions
Detail driven and excellent time management skills
Internal Number: 19017930
With broader and deeper capabilities than any other company, CBRE is the leading full-service real estate services and investment organization in the world.
CBRE Group, Inc. is the world’s largest commercial real estate services and investment firm, with 2017 revenues of $14.2 billion and more than 80,000 employees (excluding affiliate offices). CBRE has been included in the Fortune 500 since 2008, ranking #214 in 2017. It also has been voted the industry’s top brand by the Lipsey Company for 17 consecutive years, and has been named one of Fortune’s “Most Admired Companies” in the real estate sector for six years in a row. Its shares trade on the New York Stock Exchange under the symbol “CBRE.”
CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services.