Basic Function of the Position: Lead all strategy, planning and marketing implementation around all CTA events. Drive member engagement strategy and play a key role in broader member recruitment and lead generation.
Critical Duties and Responsibilities: • Responsible for implementation of comprehensive marketing plans for CTA’s portfolio of conferences and events (excluding CES and CES Asia). • Perform all major marketing duties around CTA events including, but not limited to promotion planning and writing, timeline development, signage/collateral planning and execution. • Work with CTA Membership Marketing Director in the development and implementation of the CTA marketing plan, designed to engage and retain CTA members and generate dues and non-dues revenue. • Participate in the development of and implement strategies to engage and retain CTA members through events and other means to deepen member involvement and support. • Coordinate the promotion of all CES conference related programming. • Monitor event satisfaction; recommend solutions and enhancements to increase satisfaction. • Work closely with membership and communications to develop association-wide programs for greatest member impact. • Work with select membership councils and divisions on marketing needs. • Work with Director, Data Management on list segmentation and scoring to deliver more targeted, relevant messaging to improve engagement and campaign effectiveness. • Execute integrated marketing campaigns that drive prospect engagement. • Manage and meet campaign budgets and timelines. • Other duties as assigned.
Work Experience: • 6-8 years marketing experience. • Excellent writer and editor.
Education/Training: • Bachelor’s Degree in marketing, communications or business preferred or commensurate experience.
Skills/Capabilities/Technical: • Must be an excellent writer and editor. • Ability to multitask and take on a variety of diverse assignments in a deadline-driven environment. • Familiarity marketing trends and best practices. • Ability to write and create content for various platforms. • Must be able to interact with all levels of staff and efficiently handle multiple priorities; be a team player with consensus building skills. • Must be a strategic thinker and problem solver who demonstrates the ability to quickly grasp and analyze ideas and concepts.
Additional Information: • Travel to CES may be required as well as travel to other events
About Consumer Technology Association
Consumer Technology Association (CTA)™ is the trade association representing the $398 billion U.S. consumer technology industry, which supports more than 15 million U.S. jobs. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best-known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. CTA also owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technologies. Profits from CES are reinvested