Reporting to the Vice President of Marketing the Marketing Communication Program Manager is an individual contributor responsible for the conceptualization, development and execution of content development for internal and external marketing communications. This includes translating business and communication strategies into relevant content for all channels and developing and implementing the processes required to ensure clear and timely workflows throughout the organization.
Duties include, but are not limited to:
Conceptualize, create and deliver informative and engaging content for multiple external audiences (students, clinic patients, alumni, industry, etc.)
Develop internal processes for creating, routing, editing, tracking and building content library.
Provide a centralized hub to grow and enhance internal communication content, processes and procedures.
Other duties as assigned
Bachelor's degree (Required) in the field of marketing, communications, journalism, English or related field.
5+ years experience in higher education, corporate marketing, or other progressive marketing venue where content development and communication strategies were developed. This individual must have experience across a broad range of media at both a strategic and tactical level, must understand workflow management in a marketing environment and understand how to organize, lead and collaborate on multiple communication strategies.
Northwestern Health Sciences University is an Equal Opportunity Employer and does not discriminate on the basis of any legally protected category including disability and protected veteran status.
About Northwestern Health Sciences University
Northwestern Health Sciences University is a progressive institution educating the next generation of health care professionals. Located in Bloomington, MN, the institution has been a fixture in the market since 1941.The University has a clear mission and reputation of developing excellent academic and professional programs in what has been traditionally described as complementary and alternative medicine (CAM). Their deep history is rooted in their founding of The College of Chiropractic, established over 70 years ago which continues to provide more than 85% of the practicing Doctors of Chiropractic (DC) in the state of Minnesota.While the institution’s history is rooted in the chiropractic profession, the University strives to position itself as an institution focused more broadly on health and wellness. As the demand for their graduates in chiropractic, acupuncture, nutrition, oriental medicine and massage therapy continues to grow, they believe they are uniquely positioned to offer a range of patient care options that are natural, evidence-based, cost-effective, non-invasive and integrated with traditional medicine. Under the leadership of Dr. Deb Bushway, the University is po...ised for growth in academic program offerings, the pursuit of new healthcare innovations and a research agenda that will contribute to the advancement of health and wellness through integrative care.