Responsible for executing marketing communications strategies and programs to support convention department objectives while ensuring consistent branding and messaging.
Specific Duties and Responsibilities:
Execute marketing communications via email and banner advertising platforms; collects and analyzes data on the performance of these communications and works with marketing strategist to recommendations for improvements.
Assist social media contractor to support strategy.
Manage list selections to support marketing efforts.
Manage production schedule of marketing projects to include design, print process, database management and delivery.
Manage budgets for marketing and education teams, regularly reporting out on actual expenses to support decision making.
Manage communications and promotions to current exhibitors and registered booth staff to maximize participation in the guest pass program.
Strategize with education partners, maximizing their marketing channels to promote their presence at the shows.
Working with related show stakeholders, develop show photography schedules and manage photographers onsite.
Assist with researching new opportunities to reach attendance goals.
Develop a complete understanding of each event and the industries it serves, to include: appropriate product categories, technology trends, audience make-up, key survey findings, conference topics, other major association and competitive events, etc.
Hire and manage marketing intern.
Other duties and projects as assigned.
Demonstrates a genuine interest and sensitivity in the thoughts, opinions, values and needs of coworkers and customers and views differences in these areas as both inevitable and acceptable. Avoids speaking, writing or doing other things that could be seen as disrespectful, exclusionary, discriminatory or offensive in nature. Deals with others in a professional manner. Recognizes and shows respect for the strengths and contributions of others. This is in clear contrast to behaviors that leave people feeling that their thoughts, opinions, values and needs are of little interest or are somehow inappropriate and unacceptable; a tendency to habitually say, write or do things that are disrespectful to individuals who are not present or who are otherwise unaware what has been communicated; and/or a strong tendency to notice and recognize missed expectations and failures.
Takes a proactive approach to anticipating and preventing problems. Uses logic and methods to solve difficult problems resulting in effective solutions. Seeks a variety of resources and data as part of the problem solving process. The majority of the decision made result in correct and accurate results. Decides whether solving the problem should involve others. This differs from those who are not proactive, typically get surprised when problems occur, attempt to solve problems without the right mix of people involved, push too quickly for solutions or generate solutions that are not viable.
Possesses sufficient job skills and knowledge to perform the job in a competent manner. Is able to demonstrate skills and knowledge in day-to-day situations. Demonstrates a high level of dependability in all aspects of the job; an understanding of the link between one's own job responsibilities/performance and overall organizational goals. This is distinctly different from those individuals who lack sufficient job skills or knowledge to meet job requirements or who have the skills and knowledge, yet struggle to apply them to day-to-day situations on the job.
Handles multiple assignments and priorities yet still fulfills all commitments. Readily accepts new responsibilities and adapts well to changes in procedures. Gives appropriate priorities to various work demands. Follows through on commitments. Values the time of others by: coming prepared to meetings, being on time, responding to emails and communications in a timely manner. This is quite different from those who struggle to stay focused when faced with multiple priorities; focus only on one or two job priorities while neglecting others; and/or hesitate, complain or refuse to accept new procedures or assignments.
Has established a track record of producing work that is highly accurate, demonstrates attention to detail and reflects well on the organization. Is personally committed to high quality work and encourages others to have similar standards. This differs from those who cannot be relied upon to produce high quality work, pay little attention to detail, show little pride in a job well done and/or set a poor example for co-workers or direct reports.
Communicates effectively and appropriately. Uses good judgment as to what to communicate to whom and to when as well as the best way to get that accomplished (written, verbal). Speaks in a clear and credible manner, selecting the right tone for the situation and audience. Provides appropriate feedback when needed. Listens to others and allows them to make their point. This is quite different than those who tend to select the wrong means of communicating, or who communicate information to inappropriate people. It also contrasts with those whose messages are not clear or lack credibility, as well as those who demonstrate poor listening skills and are unreceptive to feedback.
Possesses the technical skills and knowledge required to perform essential tasks in an efficient and effective manner. Maintains current understanding of technical processes/equipment, uses technology to increase performance/productivity. Looks for opportunities to increase job knowledge. Takes advantage of new technology when available. Learns new tools quickly. Uses technology to enhance job performance. This is quite different than those individuals who lack technical skills or knowledge and/or have failed to demonstrate a willingness and ability to train others to perform well in technical assignments.
Works with outside vendors/partners.
Comfortable in a fast-paced, busy environment driven by deadlines.
Travel to annual NAB Show (7-10 days) and NAB Show New York (2-3 days).
Proficient in MS Office Suite (Word, Outlook, Excel) and Adobe Creative Cloud Suite (HTML).
About National Association of Broadcasters
The National Association of Broadcasters is the voice for the nation's radio and television broadcasters. As the premier trade association for broadcasters, NAB advances the interests of our members in federal government, industry and public affairs; improves the quality and profitability of broadcasting; encourages content and technology innovation; and spotlights the important and unique ways stations serve their communities.
NAB delivers value to our members through advocacy, education and innovation.
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