The Marketing Manager ispart of the Campus Dining team at Vanderbilt University and is a managerresponsible for marketing and promotional outreach designed to educate mealplan participates of Campus Dining's programs and services. This positionplans and carries out promotional outreach strategies designed to promoteCampus Dining's overall department; this includes examining data analytics to establish relationships and manage projects.This includes assisting with proposal processes, both in the written and oralpresentation which is an essential function of this position. Reportingdirectly to the Executive Director of Campus Dining, the Marketing Manager,will serve on the senior leadership team, interacting with all Campus Diningleaders and other partners across campus.
Vanderbilt Campus Diningtakes pride in the culinary creations served from our kitchens. OurDining program is highly decorated, the winner of many prestigious awards inthe food service industry, including Best On-Site Food Service Operation in theNation, Best Food Service Operator, the prestigious Ivy Award, and manymore. With an annual budget of more than $30M, Dining operates residentialand retail dining services, which includes 4 main dining centers, 10restaurants and cafes, 6 convenience stores, and we employ over 300unionized employees and 100+ part-time student employees.
Responsible for creating, implementing and measuring the success of a strategic marketing, communications, and PR program that enhances the image and position of University Dining.
Provide counsel to leadership team and University Dining on marketing, communications and public relations.
Responsible for the achievement of marketing/communications/public relations mission, goals, and financial objectives.
Develop short and long term strategic plans and budgets for the marketing, communications, and public relations program and its activities.
Develop and implement evaluation systems to ensure the University Dining program is meeting set goals and objectives.
Develop and maintain strong relationships with on campus constituents and campus organization leaders.
Maintain the dining website and all social media platforms on a daily basis to ensure accurate and timely information of all marketing programs, menus, hours, photos of events, news, etc.
Coordinate and oversee social media activity to communicate with customers and monitor trends.
Conduct relevant market research, emphasis on social media trends.
Manage the appearance of all the University Dining's print, social media, website such as letterhead, use of logo, and brochures.
Coordinate campus media interest for University Dining.
Consult with the University Dining staff and key team members to develop and maintain a strategic perspective based on student needs and satisfaction.
Work with operations to coordinate and organize special events at each location.
Provides and facilitates internal communications between all managers to maximize the awareness and utilization of all marketing tools and support available.
Coordinate, design, and develop advertising and POS collateral.
Identify and advise on product and marketing improvements and enhancements including branding.
Develop and coordinate means to seek regular input from student, faculty, and staff regarding the quality of programs and services.
Implements student surveys, communicate results to Leadership Team, and work with managers to design detailed action plans to achieve the best results
Train and manage student interns and ambassadors to further connect with the students at Vanderbilt and assist with tasks of the Marketing Department.
Drive the process of Voluntary Meal Plan growth initiatives and measure results against stated goals and prior year history.
Develop and conduct public presentations to students and other campus constituencies as necessary.
This position does havesupervisory responsibility over student marketing interns.
Profile of an IdealCandidate
This position requires aBachelor's degree and a minimum of 48 months of experience in marketing, publicrelations, journalism or related field.
Strong track record with developing, implementing and/or managing a website supportive of social media campaigns, trends, etc.
Strong creative, strategic, analytical, organizational and skills
Experience overseeing the design and production of print materials and publications.
Commitment to working with shared leadership and in cross-functional teams.
Strong interpersonal and written communications skills. Track record with influencing, driving continuous improvements.
Ability to manage multiple projects. Can meet tight deadlines.
About Vanderbilt University
Vanderbilt University, located inNashville, Tennessee, is a top-15 private research university offering a fullrange of undergraduate, graduate and professional degrees. Vanderbilt issituated on a 330-acre campus near the thriving city center, serving more than12,000 students and employing almost 7,000 facultyand staff. The university's students, staff, and faculty frequently citeNashville and the surrounding area as one of the many perks of being a part ofthe Vanderbilt community. VanderbiltUniversity is a place where your expertise will be valued, your knowledgeexpanded, and your abilities challenged. It is a place where your diversity issought and celebrated. Vanderbilt was recently named as oneof ‘America's Best Large Employers’ and the top employer in Tennessee and theNashville metropolitan area in 2018 (Forbes).
About Vanderbilt Benefits
VanderbiltUniversity offers a competitive, flexible benefits package including health,dental, vision, life, accidental death & dismemberment, disabilityinsurance, paid time off, and a 403(b) retirement plan with employer match.Vanderbilt offers tuition assistance to employees, spouses, and dependent children.
Commitment to Equity, Diversity andInclusion
Vanderbilt University iscommitted to achieving the goal of a diverse and inclusive academic communityof faculty, staff, and students. We seekindividuals who are committed to this goal and our campus values.
Internal Number: 1900271
About Vanderbilt University
Vanderbilt University is a center for scholarly research, informed and creative teaching, and service to the community and society at large. Vanderbilt will uphold the highest standards and be a leader in the quest for new knowledge through scholarship, the dissemination of knowledge through teaching and outreach, and the creative experimentation of ideas and concepts. In pursuit of these goals, Vanderbilt values most highly intellectual freedom that supports open inquiry, equality, compassion, and excellence in all endeavors.