Job Title: Director of Marketing and Communications
Reports To: Head of School
St. John’s Episcopal Parish Day School enrolls approximately 500 students from K(4) through Grade 8. Two of Its campuses are in historic Hyde Park and one is near the booming downtown area. St. John’s is known for the quality of its teaching and the rigor of its academic program. This is an exciting time for St. John’s, as plans are underway to renovate and expand two of the campuses, and the School will soon welcome new Head of School Hugh Jebson.
To serve St. John’s Episcopal Parish Day School by providing leadership for the development and implementation of results-driven marketing and communication’s plan.
The essential responsibilities of the Director of Marketing and Communications include the following:
The Director of Marketing and Communications works closely with the Head of School, Director of Admissions and Director of Development to develop and implement a broad, comprehensive, and strategic marketing and branding plan designed to promote enrollment and fundraising. The position will focus on lead generation, storytelling, brand awareness, communications and internal marketing.
Marketing Plan—Develop and implement a comprehensive marketing plan for the School that engage internal and external constituents in the support and promotion of the school.
Internal Marketing—Develop and implement an internal marketing strategy to reinforce the School’s core brand messages and customer satisfaction to the parent community.
Word-of-Mouth Marketing—Develop and implement an effective word-of-mouth marketing strategy that will create internal and external buzz for the school.
External Marketing—Develop and implement an external marketing effort that will generate increased awareness for the school within all of its target constituencies including parents, faculty/staff, grandparents, alumni, donors and friends, as well as within the community.
Events—Provide event marketing for admissions, retention and marketing including open houses, re-enrollment, etc.
John’s Brand—Provide leadership to the school community for the St. John’s brand by enforcing brand standards as well as reviewing and approving all collateral and web-based communications.
Internal Communications—Provide a consistent, timely and compelling flow of internal marketing communications to the current parents through the use of mailings, the school’s website, Facebook, email newsletter and other strategies.
External Communications—Provide a regular flow of external marketing communications to all constituent groups through the use of mailings, the school’s website, Facebook and other social media sites, email newsletter and other strategies.
Story Telling—Tell the St. John’s story through effective writing and speaking. The director will provide leadership for the school’s team in crafting these stories and communicating them throughout its various outlets.
Publications – Create and direct a comprehensive publications program (concept, design, content, editorial and production) for internal and external communications that reaches and influences the school’s target audiences.
Social Media – Develop and manage an integrated online presence on social media platforms.
Crisis Communication – In conjunction with the Senior Administrative team, develop and implement a crisis communications plan.
Media Relations—Develop relationships with and provide press releases to the media to provide newsworthy stories that will tell the St. John’s story to the community.
Public Relations—The director and the Head of School will be the main School spokespeople, in all communications to the press and public.
Community Relations—The director will develop and implement a plan for St. John’s presence at events and sponsorships in the community.
Common Qualification Requirements
Bachelor’s degree in English, journalism, communications or marketing
4+ years of experience in marketing and communications
Outstanding organizational and presentation skills
Exceptional written and oral communication skills
Proven ability to effectively lead, manage, and inspire a collaborative team in a fast-paced environment with multiple creative projects
Demonstrate experience with photography, videography, website content management and design, and social media marketing
About St. John's Episcopal Parish Day School
St. John's mission is to prepare each of its students for lifelong intellectual and spiritual growth by providing a superior educational experience within a nurturing Christian environment. St. John's is an Episcopal parish day school serving 500 boys and girls in grades K4 through 8. Grounded by a commitment to spiritual and ethical values, a love of learning, and the development of strong character, our students build the foundation to grow into caring and successful adults in an ever-changing world.