New York Life Investments (NYLIM), an indirect, wholly owned subsidiary of New York Life Insurance Company, is a top 25 global asset management firm. With more than $500 billion in assets under management, NYLIM is a premier investment management firm serving a variety of client segments including retail, institutional, insurance and defined contribution and benefit on a global basis. New York Life Investments offers a diverse set of investment capabilities ranging from traditional equity and fixed income to alternative investment strategies and multi-asset solutions. Renowned for its premier investment acumen and client focus, NYLIM's vision is to be one of the most trusted providers of investment management expertise and long-term financial security.
The Product Marketer will be responsible for supporting NYLIM's suite of equity and multi-asset solutions products, which are sub-advised by various investment boutiques. The ideal candidate will have an investment marketing background to coordinate the development of product-related content and help drive integrated campaigns.
Support Equity & MAS Marketing Director in development and execution of marketing plans and content for our equities and multi-asset solutions products
Plan and implement integrated marketing campaigns to increase New York Life brand, product awareness and advisor engagement, partnering with key internal business teams to drive campaign efforts including: digital marketing, segment marketing, sales, business intelligence and compliance
Collaborate with product management and investment partners on the creation of new product marketing materials in various formats, including blogs, webcasts, videos, brochures, presentations, flyers and digital representation of such materials
Coordinate the marketing aspect of new product launches and initiatives by building and fulfilling comprehensive roadmaps that include the creation of new product marketing materials
Own monthly and quarterly marketing material updates, ensuring product positioning remains appropriate and consistent
Skills and Qualifications:
BA/BS required; concentration in marketing, finance, economics or communications a plus
3-5 years of investment marketing experience, background in equities preferred
Strong written and verbal communications skills
Ability to work at a strategic and a tactical level
Curiosity, flexibility, strong sense of ownership and pro-activeness
Strong project management skills: Dynamic, high-reaching, creative and innovative
Strong PowerPoint and other Microsoft Office software skills
Series 7 license a plus
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Internal Number: 5456362
About New York Life Insurance Company
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