Girard College is a full-scholarship boarding school for academically capable students from qualified families of limited financial resources. Girard College’s mission is to prepare scholarship students for advanced education and life as informed, ethical and productive citizens through a rigorous education program that promotes intellectual, social and emotional growth. Girard College students will be prepared to complete a bachelor’s degree in order to maximize their ability to pursue productive careers and be engaged citizens.

Reporting to the Vice President of Advancement & Strategic Partnerships, the Director of Marketing and Brand Communication is responsible for the planning, creation, development, and implementation of all of the organization’s internal and external marketing strategies, marketing communications, and public relations activities at Girard College (GC). The director will help lead efforts to develop and implement a comprehensive plan for marketing, communications, and public relations and coordinate at the strategic and tactical level. The director is responsible for measuring and reporting the progress of these efforts to enhance internal and external communications, as well as all organization marketing, communications and public relations activities and materials including publications, and media relations.

Major Functions and Responsibilities:

• Ensure articulation of school’s desired image and position, assure consistent communication of image and position throughout the school, and assure communication of image and position to all constituencies, both internal and external.
• Responsible for editorial direction, design, production, and distribution of all school publications.
• Coordinate media interest in the school and ensure regular contact with target media and appropriate response to media requests.
• Act as the school’s representative with the media and coordinate the appearance of all GC print and electronic materials such as letterhead, use of logo, brochures, etc.
• Ensure that the school regularly conducts relevant market research, coordinates, and leads projects as assigned, such as cause-related marketing and special events, planning and budgeting.
• Responsible for the achievement of marketing/communications/public relations mission goals.
• Develop short and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence, and evaluate performance.
• Develop, implement and monitor systems and procedures necessary for the smooth operation of the marketing/communications/public relations program.
• Keep informed of developments in the fields of marketing (regional and national), communications, and public relations.
• Work with senior administration, other staff, and volunteers to develop and maintain a strategic perspective -- based on marketplace and constituent needs and satisfaction.
• Help make sure that the school’s philosophy, mission, and vision are pertinent and practiced throughout the school.
• Develop and coordinate means to seek regular input from the school’s key constituencies regarding the quality of programs and services and the school’s relevance.
• Ensure effective management and collaboration in the marketing, communications, and public relations.
• Other duties as assigned.