This position serves as a member of the Owned Assets Team within the SEM&I Business Unit. The Marketing Manager will manage the marketing of the events in the portfolio. This includes strategic direction, execution and analysis. The Marketing Manager’s goal is to drive attendance at the events by promoting the value of participation.
DUTIES & RESPONSIBILITIES:
Responsibilities for this position include but are not limited to:
Market multiple annual trade shows in portfolio through strategic, multichannel marketing plan
Create and maintain marketing production schedules
Execute all initiatives on time and under budget
Work closely with design team to create conceptually accurate campaigns for events
Write compelling content for all marketing pieces
Manage social media accounts and websites
Work to improve quantity/quality of data
Closely monitor response rates to marketing efforts and adjust as needed
Track and report on ROI on event marketing and promotion activities
Work with registration department to create online registration forms on deadline
Manage creation of all onsite marketing materials
Create and maintain media relationships
Maintain all industry lists
Fulfill marketing-related sponsorship items
Maintain attendee database
Write e-mail copy, distribute e-mail blasts and monitor returns
Write press releases
Create and analyze attendee surveys
Assist with other projects as needed
Function as an integral part of the team, performing other duties as required
Candidates must be authorized to work in the United States for any employer without sponsorship.
Interested candidates should include their salary history with cover letter and resume and send to email@example.com with the position title in the subject line.
MCI, USA is an Equal Opportunity Employer.
Excellent written and oral communication skills
Strong customer service skills
Working knowledge of marketing tools including but not limited to
Email service provider
Design programs (e.g., Adobe Creative Suite)
Microsoft products (Word, Excel, etc.)
Must have strong organizational and multi-project management skills
Travel to various shows as requested
About MCI USA
MCI USA’s Strategic Events, Meetings & Incentives (SEM&I) division (formerly Wyndham Jade) specializes in convention housing and registration, meeting management, incentive programs, business travel management and site selection. As an industry leader for more than 30 years, we enable associations and corporations to engage & grow audiences, enhance speed to market, manage risk and optimize financial results of their event portfolios.
MCI USA currently employs more than 300 full time talents, with our SEM&I division headquartered in Plano, Texas, and satellite offices in Virginia, Arizona, Iowa, Georgia, Illinois, Maryland, New York and Florida. Backed by innovation, we offer a complete technology solution by combining housing and registration into one integrated platform.
In August 2017, Wyndham Jade aligned with the global organization MCI to become part of MCI USA, marking a milestone in the growth and evolution of both organizations.
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