Summary: The Senior Marketing Specialist reports to theDirector of International Patient Services with a dotted line to the Manager ofMarketing. He or she is responsible for working strategically to coordinate themarketing needs and initiatives in support of Cook Children's International,such as those pertaining to the International Business Development team, CookChildren's Physician Network, Cook Children's Specialty Centers. Additionally,this person will be the project lead for new system initiatives to ensureleadership goals are met, such as opening new market. This position will workclosely with leadership/staff within International Patient Services to developcommunications strategies and marketing plans that will enhance the vision andgoals of the company and the system as a whole. He/she serves as a projectcoordinator (account executive) for these areas, ensuring all marketing needsare addressed by agreed upon deadlines. Oversees projects from concept tocompletion. Communicates with internal and external clients throughout process.Individual will be responsible for understanding and integrating the CookChildren's brand and key messaging into all materials. Will ensure on a monthlyor quarterly basis that the Director of International and Manager ofMarketing have been informed of all projects with proofing materials andprojects associated with all companies within Cook Children's Health CareSystem. Individual works in tandem with the Public Relations team withinCorporate and Community Affairs to leverage PR opportunities on behalf of CookChildren's as needed. Requires working closely with Marketing Specialists,graphic designers, Web team, public relations team and vendors. Must be anexcellent writer/communicator, diplomatic, strategic and able to handle amulti-faceted workload.
Bachelor's degree in Marketing, Communications, Journalism,Business, Liberal Arts or related field.
Work requires 5 to 8 years in marketing and communicationsenvironment with hands-on experience, preferably in a health care environment.
Ability to handle multiple projects at one time and meetdemanding deadlines.
Must be an excellent writer/communicator, diplomatic andable to handle a heavy workload.
Professional experience in a health care environmentstrongly desired.
Bilingual in writing and speaking either Spanish or Arabicis required.
Internal Number: 43758
About Cook Children's Health Care System
Cook Children's Health Care System is a not-for-profit, nationally recognized pediatric health care organization comprised of eight entities – a Medical Center, Physician Network, Home Health company, Northeast Hospital, Pediatric Surgery Center, Health Plan, Health Services Inc., and Health Foundation.Cook Children's Medical Center Based in Fort Worth, Texas, the integrated system has more than 60 primary and specialty care offices throughout North Texas. Its service region includes Denton, Hood, Johnson, Parker, Tarrant and Wise counties, with an additional referral area encompassing nearly half the state.Cook Children's traces its roots back to 1918, but throughout its continual change and robust growth, it still embraces an inspiring promise – to improve the health of every child in its region through the prevention and treatment of illness, disease and injury. To live up to this promise, Cook Children's combines the art of caring with the use of leading technology and extraordinary collaboration to provide exceptional care for every child, every day.History – Cook Children's has a rich history of nearly a century of caring for children.Our Promise – Knowing that every child's ...life is sacred, it is the promise of Cook Children's to improve the health of every child in our region through the prevention and treatment of illness, disease and injury.Companies – Based in Fort Worth, Texas, Cook Children's is a not-for-profit organization that is comprised of eight nationally recognized companies.Community Health Outreach – Cook Children's Community Health Outreach works together with over 150 partner organizations to improve the safety and health of at-risk children through education, disease and injury prevention and support.Clinical Research – Cook Children's is home to a skilled team of research-minded physicians, nurses and health care professionals and administrators who drive our commitment to excellent clinical care and the search for medical advances.Public Relations – Cook Children's Public Relations works with national and local media outlets, produces Cook Children's publications, coordinates special events and helps develop key relationships within the community.Contractor & Vendor Information – Cook Children's contractors and vendors must ensure their employees are knowledgeable about working with our organization.Sponsorship guidelines – Cook Children's sponsors a select number of events that are strongly aligned with its promise to improve the health of every child in the region through the prevention and treatment of illness, disease and injury.