The Content Marketing Producer is responsible for creating compelling digital and social media copy that attracts, engages, and supports prospective undergraduate and graduate students at every stage of the marketing funnel—from awareness to application.
The ideal candidate is motivated by a desire to understand the challenges and opportunities facing our diverse enrollment audiences, and develops copy that informs and inspires each segment. The Content Marketing Producer writes in a voice that's consistent with Northeastern University's brand guidelines, while also adapting the tone based on the audience he or she is tasked with targeting.
A successful candidate has familiarity with search engine optimization and creates accurate, keyword-rich, actionable blog content that delivers results he or she knows how to track, analyze, and optimize on. Candidates should also feels comfortable writing in a variety of other formats—from in-depth, well-researched e-books to succinct, attention-grabbing social media updates.
The ideal candidate is proactive, detail-oriented, deadline-driven, and collaborative. He or she works with our marketing and creative teams, as well as key stakeholders and subject matter experts, to strategize how best we can tell the Northeastern story.
Bachelor's degree in communications, marketing, or related field required
3-5 years of experience in content marketing, copywriting, or journalism
Portfolio of previous work demonstrating writing and marketing abilities
Advanced writing, editing, and storytelling skills
Familiarity with search engine optimization and Google Analytics
Strong knowledge of content management systems, such as WordPress and Drupal
Experience creating social media content
Requisition Number: STFR005043
Internal Number: 58232
About Northeastern University
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.