The recruitment marketing manager is responsible for developing and executing strategies focused on increasing inquiries and conversion for appropriate prospective students for graduate and undergraduate business programs. This position works closely with enrollment team members, academic leaders and external agencies to maximize lead generation and enrollment opportunities for these programs.
Planning & Reporting
Develop an understanding of regional, national, and international markets for undergraduate and graduate business programs; create competitive analyses.
Develop an understanding of the School's key competencies and differentiations.
Create lead generation and conversion plans that include detailed marketing tactics for assigned programs by academic year.
Identify target audiences for each program area.
Identify appropriate channels of communication for each program area, including, but not limited to, SEM, print, digital, radio, out-of-home and event sponsorship.
Identify and report on KPIs to demonstrate progress toward documented plan.
Execute recruitment marketing tactics according to annual calendar; ability to adhere to established deadlines and also be flexible based on planned or unplanned priorities.
Meet regularly with academic and enrollment leaders to guide the coordinated activities for marketing and enrolling students in the programs.
Meet regularly with University Communications to ensure that The School of Business marketing efforts align with the university's.
Guide the efforts of external digital marketing vendors to ensure full execution of recruitment marketing plan.
Manage start-to-finish execution of all paid media planning and buying.
Manage a contact strategy for continued nurturing of existing inquiry base and enrolled students to enhance conversions at all levels.
Manage student graphic designer for content development as required.
Deliver presentations as required.
This is a limited duration position with an end date of 12/31/2020.
BA/BS with 3+ years of related experience or Master's with 1+ year of related experience
Excellent writing and editing skills
Demonstrated ability to effectively develop and execute detailed, efficient, effective and innovative digital marketing campaigns
Ability to distill data and metrics into actionable insights that support program goals
Passionate about content marketing, inbound marketing, and digital marketing, with knowledge of trends and best practices in campaigns, social media, media, digital engagement and analytics
Ability to form relationships with liaisons and stakeholders, and bridge across functions to bring marketing campaigns to life
Inclined to innovate and identify continuous improvements
Master's with 1+ year of related experience.
Experience with customer relationship management technologies such as Salesforce
Experience in higher education recruitment marketing
Experience managing third party vendors
Experience with SEM, SEO and Google Ads
Understanding of The Business School target audiences and competitive landscape
Internal Number: 28095
About Portland State University
Located in Portland, Oregon, one of the nation's most livable cities, the University's innovative approach to education combines academic rigor in the classroom with field-based experiences through internships and classroom projects with community partners. The University's 49-acre downtown campus exhibits Portland State's commitment to sustainability with green buildings, while many of the 124 bachelor's, master's, and doctoral degrees incorporate sustainability into the curriculum. PSU's motto, "Let Knowledge Serve the City," inspires the teaching and research of an accomplished faculty whose work and students span the globe. PSU seeks talented individuals who understand our values and strategic goals and enjoy sharing ideas and collaborating in an environment of mutual respect to achieve those values and goals. We are committed to leading through engagement and seek individuals who support this strategy. Engagement describes Portland State's collaborative approach to the exchange of knowledge and resources with local, regional, national, and global partners for mutual benefit of students, faculty, and the community. As a component of the Diversity Action Plan and the President's... Strategic Mission of achieving global excellence, Portland State University strives to become an institution that is recognized nationally and internationally for the accomplishments of its faculty, the reputation of its programs, and the preparation of it students as world citizens. For more information visit http://www.pdx.edu/about-portland-state