Job Requisition Number: 25853. Berkeley Advanced Media Institute offers career professionals the skills they need to transform their careers. Our instructors are renowned UC Berkeley faculty and lecturers, and industry professionals with years of relevant experience and masters of their craft who are dedicated to helping you advance or build a new career.
Reporting to the Director of Berkeley Advanced Media Institute, the Marketing Specialist is responsible for customer conversion through world-class messaging and positioning, storytelling, and competitive insights. This role is in-charge of ensuring that the message is consistent and heard across social media, the website, email marketing, advertising and other appropriate promotional channels. This role requires someone with a strong work ethic, an entrepreneurial spirit with the ability to prioritize and focus, is a self starter, and can think strategically and implement strategies for results.
•Coordinates marketing campaigns designed to promote awareness to the general public. •Researches, analyzes, monitors and evaluates marketing and/or sales efforts for effectiveness, reporting results to appropriate higher levels of administration. •Coordinates and or creates the design, production and distribution of promotional marketing collaterals in written form, audio podcasts, video pieces, including internet or web materials, social media, press releases, advertisements, catalogs, brochures, flyers, signage, A/V presentations, displays, exhibits, et cetera. •Coordinates advertising placement and schedules. •Establishes and maintains contacts with, internal and external marketing professionals and vendors; e.g. artists, designers, photographers, mailing houses, postal service, list brokers, advertising representatives, media contacts, et cetera •Administers marketing budget(s) as assigned, ensuring that budget goals are met; as required meets revenue generating goals through effective relationships with external sources. •Builds relationships with outside (non-campus affiliated) companies and organizations.•Thorough knowledge of the campus, including its achievements, mission, vision, goals, objectives and infrastructure or similar institutions or environments. •Thorough analytical and written communication skills. •Thorough knowledge of marketing and communication principles and techniques. •Thorough, strong project management skills. •Strong interpersonal communication and political acumen skills. •Strong skills in creating engaging digital marketing collaterals. •Comfortable using Word Press to edit websites and best practices for SEO •Basic HTML, CSS experience •Basic Adwords knowledge •Experience with email marketing campaigns. Education/Training: •Bachelor's degree in related area and/or equivalent experience/training
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.