Requisition: 201800267S

Occupational Category (Staff Positions Only): Professional

Hiring Salary: Monthly-Staff

Department: Graduate Admissions

General Requirements:

Bachelor's Degree in Marketing, Communications, or related field. Master's degree preferred. Six years experience in Marketing, Communications, or related field. Experience in higher education is desirable. Functional knowledge of a CRM environment preferred. A combination of education, experience, and training that would produce the required knowledge and abilities could be considered.

Nature & Purpose of Position/Usual Duties:

Plans, organizes, and directs the day-to-day operations of the Department of Enrollment Marketing & Communication in its efforts to market and recruit qualified prospective students for application and enrollment at Sam Houston State University.

Primary Responsibilities (Staff Positions Only):

Oversees and works collaboratively with direct reports, SHSU faculty, staff and external agencies to develop and execute prospective student marketing strategies, utilizing creative design, social media and traditional marketing strategies to achieve annual enrollment goals. Oversees marketing strategies for special populations. Supports admissions and academic programs application and enrollment, utilizing various advertising strategies. Oversees SHSU CRM systems and provides insights and recommendations on areas of opportunity and improvement. Analyzes and reports on the effectiveness of marketing strategies, ROI from various lead generation efforts to inform strategic decisions. Ensures all prospective student marketing is consistent with the University's style guide. Performs other related duties as assigned.