As part of the Marketing and Sales team, you will collaborate with internal colleagues to provide market insights that drive business decisions for HBS Executive Education. Candidates should have a data-driven mindset and the aptitude to present a compelling story about business performance and trends through qualitative and quantitative analysis. Primary responsibilities include:
Aggregate complex data sets from multiple sources (Salesforce, Adobe Analytics, Oracle Business Intelligence, Qualtrics, etc.).
Provide ad hoc statistical analysis and prepare monthly Marketing and Sales reports.
Analyze multichannel participant and corporate marketing activities for 60+ Executive Education programs.
Identify trends and evaluate performance of target accounts.
Collaborate on customized market research studies, surveys, and focus groups.
Synthesize results and packaging critical market insights for a variety of stakeholders.
Optimize reporting capabilities and CRM database management.
Responsible for other duties as required.
Harvard Business School (HBS) Executive Education offers a wide array of open-enrollment and custom learning solutions. More than 10,000 executives arrive at HBS each year to recharge, rethink, and refine their management skills to drive corporate advantage. These development opportunities are grounded in field-based research and closeness to practice, providing actionable learning for individuals that quickly translates into sustainable results for companies. Learn more at www.exed.hbs.edu.
Salary Grade: 056
Union: 00 - Non Union, Exempt or Temporary
BA/BS and 6 years of relevant experience in data analytics, market research, data science, marketing/business, or statistics is required. OR, a MA/MS with 4 years of relevant experience in the above is required.
Familiarity with Salesforce.com (including Salesforce Reports, Dashboards, Wave/Analytics Studio, and Marketing Cloud), Qualtrics, Adobe Analytics, and Oracle Business Intelligence is preferred.
Understanding of basic statistical analyses and market research methodologies.
Excellent organizational skills with ability to multitask, prioritize, and manage multiple ongoing projects.
Compelling storyteller with strong verbal and written communication skills.
Intellectually curious with a passion for improving the customer experience.
Advanced proficiency in Microsoft Office, with an emphasis in Excel and PowerPoint, is necessary.
Master's level degree or certification in a related field is a plus.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 47029BR
About Harvard University Business School
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.