Established in 1927, The Penn Fund, Penn’s undergraduate annual giving fund, serves as the primary philanthropic vehicle for Penn’s 100,000+ strong community of undergraduate alumni and students. Gifts to The Penn Fund benefit the University’s highest undergraduate priorities through unrestricted support and individual endowed scholarships.
Reporting to the Executive Director of The Penn Fund, the Director of Marketing and Donor Participation is a senior manager. He or she is primarily responsible for developing and executing the Penn Fund’s marketing plan, in coordination with the university development plan, and assisting staff in its implementation and evaluation of its results. He or she oversees the direct appeals program, manages a team of marketing professional and support staff, and works closely with internal partners, the Director of Classes and Reunions and Associate Director for Young Alumni Participation, and external partners the Director of the Parents Program and the Sr. Director of Development for School and Center Annual Giving Support, to create successful fundraising outcomes.
The Director of Marketing and Donor Participation primary responsibilities are as follows:
* Provide leadership for the annual strategic planning process, develop the marketing plan for The Penn Fun, monitor plan implementation, and measure results. * Ensure The Penn Fund is utilizing best fund-raising practices, innovative in its approach to fund raising, and consistently measuring results. * Develop segmentation strategies, contact strategies, and messaging that are consistent with the overall objectives of The Penn Fund base on effective research. * Coordinate development and production of all direct mail pieces including the Penn Fund’s listings in People Supporting Penn and The Penn Fund Draft and Final Honor Rolls. * Oversee The Penn Fund’s telemarketing functions in conjunction with the Sr. Director of Development for School and Center Annual Giving Support * Develop relationships and monitor performance of vendors for the production of mass communication solicitations, stewardship and promotional collateral for The Penn Fund. * Serve as staff writer for solicitations, stewardship and other communications to alumni prospects. * Under the direction of the Executive Director of The Penn Fund, serve as the creative director and brand ambassador for The Penn Fund and coach staff to use images and logos in accordance with department and university standards. * Maintain content on Penn Fund website in conjunction with Assistant Director of Creative Communications. * Integrate new technology – web, Facebook, Twitter, etc., – into the various marketing strategies and channels
* Lead and direct a staff who coordinate direct mail, student and alumni volunteer calling, telemarketing and web/e-communication efforts for The Penn Fund to achieve optimum results by:* Communicating financial and key performance indicators and results to staff members * * Establishing priorities and goals for all staff. * * Managing staffing needs and identifying areas for organizational development updates or changes * * Guiding the talent identification and professional development needs, processes and outcomes within the entire unit in line with the University’s diversity and inclusion priorities * * Setting clear performance expectations and holding staff accountable for outcomes through frequent feedback and coaching * * Ensuring open communications among team members, engaging in team building efforts and holding regular staff meetings that embrace and support the group’s diversity * * Inspiring and motivating staff to achieve optimum results * Support team’s efforts in the production of direct mail and telemarketing solicitations and communications to increase alumni participation in giving and total dollars raised. * Partner with the Class Giving team on the marketing, communication, and assessment of the class reunion giving programs. * Serve as project manager for direct mail and phone programs, including budget oversight, creative message development, contact strategies (mail and phone segmentation) and monitor results.
* Develop a multi-year plan that outlines the priority areas for investment of resources to maximize results of the program. * Develop models to forecast Penn Fund participation rates and dollar goals and monitor progress toward goal attainment. * Devise and execute analysis to track progress toward dollar and donor goals, assess effectiveness of marketing strategies, and formulate new strategy recommendations. * Manage the creation and archival of weekly, monthly, and annual reports for internal and external benchmarking. * Assist The Penn Fund with the analysis and presentation of TPF results and other projects of an analytical nature as needed.
Internal Number: 39766
About University of Pennsylvania
Penn has a long and proud tradition of intellectual rigor and pursuit of innovative knowledge, begun by Benjamin Franklin in 1740. That tradition lives today through the creativity, entrepreneurship, and engagement of our faculty, students, and staff. Academic life at Penn is unparalleled, with an undergraduate student body of 10,000 from every U.S. state and around the world. The entering class of 2015 is the most talented and diverse in Penn's history. Consistently ranked among the top 10 universities in the country, Penn welcomes an additional 10,000 students to our top-ranked graduate and professional schools.