The EOSE Marketing Director(MD) serves as the primary leader for promotion and publicity needs of the Office of Education Outreach, Social Entrepreneurship and is responsible for contributing to the development resources which support educational products, scholarships and programming. Under the direction of the Associate Vice President of Education Outreach, Social Entrepreneurship, the MD will oversee the planning and execution of successful marketing campaigns for the entire Berklee City Music international enterprise and Education Outreach, Social Entrepreneurship area. The EOSE MD is dedicated to making a social impact by contributing expert strategies to the marketing and customer constituent relationship activities, providing market feedback to leadership regarding competitive offerings, prospect needs and the generation of product development ideas.
The MD builds market position by contributing to the location and development of business relationships, as well as creating, implementing and measuring the success of comprehensive marketing and communications strategies to enhance City Music and EOSE’s image and position within the college, marketplace and the general public.The MD must show flexibility and thrive in a collaborative, fast-paced, idea-driven, and creative environment and is expected to uphold the missions and values established by Berklee College of Music, Berklee City Music, EOSE.S/he will supervise the EOSE Project Manager, multiple teams of work-study students and manage contracted hires in order to increase the visibility of the Office of Education Outreach, Social Entrepreneurship by providing editorial support, creative guidance, and project management for high priority web, video, and publicity projects.
Develop and implement an effective marketing strategy, providing timely regular reporting on economic and social indicators that determine current and future needs on behalf of the programs and Berklee institution,with an analysis on marketing impact relative to business strategies, developing improvement plans using KPIs and other various capture methods for business developmentand appropriate growth.
Work collaboratively with the AVP to develop ventures that advance the social mission through entrepreneurial revenue strategies to invest into scholarships, college affordability and career pathways for youth and teachers, creative youth development, performing arts, and instructional technologies, and program operations, contributing to the development of business plans that sustain funding and resources.
Responsible for planning, research, forecasting, and implementing marketing programs and promotions to increase the visibility of the program, establishing and maintaining a collaborative process that includes input from and support of EOSE staff.
Working collaboratively with the EOSE leadership team, pitch educational products and services to new clients, organizations; recognizing and persistently pursuing new opportunities that serve the mission, working collaboratively on oversight of operations to build structure, facilitate, and execute projects, initiatives, trainings and other endeavors as assigned.
Establish online communications strategy using various communications channels. Oversee the creation of video features for the Office of Education Outreach, Social Entrepreneurship. Serve as the Office of Education Outreach, Social Entrepreneurship’s primary point of contact with contracted PR firms as well as with the Office of Media Relations
Provide editorial oversight for all Education Outreach, Social Entrepreneurship presentation materials ensuring their quality and consistency. Furnishes marketing advice, counsel and general staff support to all departments within the EOSE organization. The MD will also assist with design, development, and implementation of marketing collateral.
Develop and manage the marketing budget for the Office of Education Outreach, Social Entrepreneurship.
EOSE Project Manager
Manage the department’s relationships and contracts with independent contractors, consultants, and external vendors such as web developers, publicists, video production companies, photographers, etc. The MD will oversee procurement of these vendors dependent on project parameters and will actively solicit a diverse group of vendors to meet the needs of the department.
Internal Number: 1405
About Berklee College of Music
The mission of Berklee College of Music is to educate, train, and develop students to excel in music as a career. Developing the musicianship of all our students is the foundation of our curriculum. We believe that the lessons and qualities derived from that work?the self-discipline needed for excellence, the empathy required of music making and the openness and inquisitiveness essential to creativity?are critical to achievement in any pursuit, musical or otherwise; and that music is a powerful catalyst for personal growth, which is central to any collegiate experience. Founded on jazz and popular music rooted in the African cultural diaspora, our comprehensive curriculum is distinctly contemporary in its content and approach, and embraces the principal musical movements of our time. Through a course of scholarly and practical learning experiences integrating performance and writing, our curriculum covers the variety of influential styles, relevant technologies, and career opportunities open to today's music professional.