The Senior Marketing Specialist leads marketing and communication plans in support of SME business units. Develop strategies, create and manage budgets, establish production schedules/timelines and implement campaigns across multi-channels including direct mail, digital media, website, advertising, mobile and social media. Manage large complex projects and budgets.
MAJOR FUNCTIONS:
Profile audience/buyers for marketing intelligence and to drive strategies and tactics.
Formulate goals with Event/Product Managers.
Develop and manage annual marketing budgets in $250,000 to $400,000 range. Tracking project costs to control expenses.
Allocate financial resources across multi-channel marketing campaigns.
Develop and execute marketing plans, set project objectives to meet established goals.
Collaborate with Digital Marketing Team to develop paid and organic strategies, campaigns, schedules and budget.
Work with internal creative department and/or external designer to lead the development of the creative strategy for assigned products/events.
Lead the development of copy platforms and key messaging for target audiences.
Lead the execution of marketing campaigns (copywriting, art direction, list development and production) for website, electronic, print, and online advertising, direct mail, sales/partner presentations, and collateral materials.
Collaborate with Communications, Membership, Digital Marketing, Events and Creative to lead an integrated marketing strategy. Coordinate communications across event/product teams to ensure consistent and appropriate image and messaging across all channels.
Create content, optimize for SEO/SEM and utilize analytics to monitor performance for all digital-marketing related activities including event websites, social media channels, and campaign landing pages.
Assist in the development, execution and optimization of paid digital efforts, including display advertising, mobile, and SEM.
Ensure digital design is optimized for branding, impact, SEO, and web development.
Create/prepare production schedules and project status reports, monitor results and modify schedules/plans and budgets as required.
Monitor and measure evaluation of campaign results to improve overall effectiveness and ROI.
Other duties as assigned.
WORKING CONDITIONS:
Normal office environment
Regular, in-person attendance required
Primary office location: Southfield, MI
Some travel required
Summary
POSITION TITLE: Senior Marketing Specialist
DIVISION: Marketing, Training & Development
FLSA CLASSIFICATION: Exempt
SME is an Equal Opportunity Employer.
Applicants must live in the United States and legally be authorized to work there without sponsorship.
Requirements
MINIMUM EDUCATION, SKILLS, AND EXPERIENCE REQUIREMENTS:
Five or more years related experience including strong budget and project management skills.
Bachelor’s degree in Business, Marketing or Advertising, or related field.
Excellent written and verbal communication skills.
Experience with paid search marketing including keyword research, campaign building, testing and optimization, data analytics.
Google AdWords, Google Analytics, retargeting; Facebook, Twitter; LinkedIn advertising
Established in 1932, SME (the Society of Manufacturing Engineers) is a nonprofit organization dedicated to the advancement of manufacturing. SME leads the industrial ecosystem by elevating manufacturers, academia and the communities in which they operate. Together we share one common belief: Manufacturing holds the key to economic growth and prosperity. SME helps unlock the full promise of manufacturing as an engine of commerce, progress and human potential. We believe in technology's power and humanity's innovation to advance our society and meet many of our biggest challenges. We design new ways to understand and solve problems, and our solutions advance the next wave of inspiration.