JOB DESCRIPTION: This position is accountable for recommending investment strategy and optimizing media mix for a multi-million-dollar budget, spanning multiple brands, platforms, and regions. Directly manages several digital agencies. No direct reports at this time but they will manage the agency relationships. close collaboration with development, site marketing, product management, and brand marketing teams. This position reports to the Sr. Manager, eCommerce.
Develop a comprehensive online marketing strategy in partnership with key stakeholders geared towards driving direct revenue, lead generation, customer acquisition and customer retention Manage portfolio of performance marketing channels including paid search, comparison shopping engines, affiliate, display/retargeting, paid social. This includes channel strategy, KPI setting, media planning, forecasting, creative development, budget allocation, analysis, and ongoing optimization efforts. Translate business needs into media strategies. Partner with cross-functional marketing teams, including Brand and Product, to drive aligned consumer experiences and identify opportunities for operational and performance efficiencies Own forecast and revenue target driven by acquisition channels Manage day-to-day agency relationship, including media briefings, creative / messaging direction, and tracking to KPIs Project manage execution of marketing plans in partnership with agency and cross-functional partners Partner with product and engineering to build new capabilities to enable digital marketing Create weekly, monthly, and quarterly reports to evaluate performance against forecast Use data and analytics to identify opportunities for optimization and form hypotheses to test Design, execute, and analyze tests to optimize performance; scale winners Identify growth opportunities and emerging media trends. Pilot new tactics.