| Position Description: Manage the development and execution of EILEEN FISHER direct to consumer marketing programs and promotions for the US and Global markets. Work cross-functionally to develop omni-channel programs and strategies that advance the company’s strategy and meet brand objectives. Summary of Duties and Responsibilities: |
• Work cross functionally with DTC Management, Brand Communications Team, ecommerce, Social Media, DTC Buying and Planning and Visuals team on the execution of DTC marketing programs. • Manage all promotional activity for US and Global retail. • Manage the planning, production and execution of DTC direct mail projects globally. • Facilitate regular DTC marketing strategy meetings for the US and Global markets. • Oversee development of local marketing plans, such as opening, closings, etc. • Develop seasonal marketing presentations, briefs, and activation guides for stores. • Collaborate with DTC field leaders in communicating marketing campaigns and collecting and sharing feedback. • Oversee Company Stores (Outlet) marketing programs • Build and manage multiple marketing budgets. • Manage and develop 1 direct report
• Develop and implement omni-channel campaigns to support DTC business strategy and objectives. • Ensure alignment on campaign development and implementation across all channels. • Manage and maintain budgets, developing campaign briefs and working closely with and leading a cross-functional team on aligning campaigns. • Develop and implement integrated omni-channel calendar to ensure marketing alignment across channels • Establish and maintain strong working relationship with key internal stakeholders • Communicate out integrated plans and tactics internal (30/60/90 day outlook) + provide store network with required campaign information and set up to support campaigns • Collaborate with CRM team on post-campaign analyses reporting, lessons learned, and recommendations for future programs
PERFORMS OTHER RELATED DUTIES AND ASSIGNMENTS AS REQUIRED.
Staffing Contact: Supervises: Marketing Coordinator Reports to: Director of Marketing, DTC Has Contact With: Marketing, DTC Management, DTC Store District Leaders, Retail and Company Store Managers, Ecommerce, BCT, Events Team, Global Project Leaders.
Location: NYC Work Schedule: Full Time Exemption Status: Exempt Uniform/Clothing Allowance: Yes