The marketing and communications specialist will report to a seasoned marketing and communications manager as part of an advancement team that includes fund raising and alumni relations professionals. The ideal candidate will have a commitment to strategic institutional messaging, mission-driven communications, and a coordinated approach to advancing Trinity’s success.
The successful candidate will:
Ensure that the school’s well-established brand is expressed consistently, comprehensively, and with the highest quality.
Work with the communications and marketing manager to expand and maintain the school’s social media presence, produce print materials as needed, maintain the school’s website and create and distribute electronic and print communications.
Collaborate with other departments and program areas (including Admissions, Athletics, Summer Programs, and the IB Diploma Program) to ensure that program information is balanced and integrated into the school’s communications presence across all channels.
Actively engage with faculty and staff to encourage creative collaboration and mutual support.
Use strategic communications to enhance engagement with alumni, parents, prospective families, donors, and other constituent groups.
Expand the school’s ability to use video, audio and other new media to support overall communications initiatives.
Bring a high-energy presence to the school community.
Attend school events, performances, athletic contests, and activities as needed.
Understand and appreciate the flexibility, varying perspectives and different work styles found in an independent school environment.
Skills and Experience
Excellent written and oral communications skills are a necessity for the position. The candidate should be enthusiastic, outgoing, and have the ability to manage multiple projects and deadlines. In addition, the candidate should have:
Three to five years communications, journalism or public relations experience, ideally in an independent school or higher-education setting preferred.
Demonstrated ability to write, edit and proofread content in a variety of media channels.
Familiarity with website content management systems.
Knowledge of graphic design and typography; familiarity with Adobe Creative Suite.
Social media and digital storytelling experience.
Familiarity with online marketing, including digital advertising and SEO.
Expertise in video production or project management.
This is a 12-month position, beginning July 1, 2017
How to Apply Please submit a cover letter and resume by email to Laurie Hedgepeth, director of development, at firstname.lastname@example.org by April 1 (please put “YOUR NAME-Marketing and Communications Specialist” in the subject line). No phone calls, please. Visit our website at trinityes.org/employment to learn more.
Trinity Episcopal School is defined by its distinctive culture of community, acceptance, warmth and welcome. The faculty and staff at Trinity believe in the power of the potential that lies within each student. “Discover Your Path” defines Trinity’s approach to learning and serves as a guide for daily practice. Trinity’s strength is affirmed each day when the community gathers for Morning Meeti...ng, to make announcements, celebrate successes, and cement the connections that are integral to the school’s distinctive culture.
This coeducational school of 495 students in grades 8-12, founded in 1972, occupies a unique niche in the greater Richmond area, where it draws students from more than 60 feeder schools. The collective clarity of purpose and strong, shared identity found at Trinity have enabled it to grow and flourish, with steady yearly increases in enrollment, programs, facilities and prominence in the area.
Trinity, an International Baccalaureate World School, challenges its students to discover their paths, develop their talents and strengthen their character within a dynamic academic community. The culture encourages academic excellence, athletic achievement, and artistic expression within a community that values all success, celebrates each individual, and encourages engaged learning. Students practice honor and service in a climate of trust and respect, for the betterment of each individual and of the entire school.
The 40-acre campus, located just south of the James River in suburban Richmond, Virginia, includes 32 classrooms, student commons, library, computer labs and technology center. New to the campus are the Estes Athletic Center and Aycock Stadium, completed in 2011, and the renovated Perkinson Arts Center, with new facilities for music and the visual arts, completed in 2013. The college-preparatory academic program features innovative electives, a rigorous curriculum and opportunities for creative expression. Trinity also fields more than 40 teams for athletic participation. Trinity is accredited by the Virginia Association of Independent Schools and is a member of the National Association of Independent Schools.
The annual operating budget is $8.5 million. Trinity is committed to an inclusive community that reflects the socioeconomic diversity of the greater Richmond area. More than 80% of parents support annual giving, which generates $375,000 for the operating budget each year. Since 2007, more than $7.5 million has been raised for capital improvements.