| POSITION PURPOSE: The development and solicitation of business from all markets to ensure the necessary bookings needed for a successful and profitable operation for the hotel. |
Develop and direct the overall marketing, public relations and sales efforts of the Hilton hotel as they relate to room, good, beverage and sundry sales, by providing conceptual and strategic thinking and planning.
ESSENTIAL FUNCTIONS SALES:
40 - Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date and space commitments for Rooms and Food and Beverage sales within the hotel
15 - Administer the staffing, training, and performance reviews for the Sales Department. Conducts training programs regularly to ensure Greenwood standards of performance are met. Give guidance and counsel staff toward performance excellence.
10 - Maintain a leadership position as a hotel Executive Committee Member by exhibiting the values of the Greenwood Ambassador Program and by embracing the Greenwood EFFECT
10 - Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets.
10 - Develop and conduct persuasive verbal sales presentations to prospective clients. Abide by Hilton and Greenwood standards. Meet with and entertain clients some of which will require travel.
5 - Compiles and/or directs the preparation of reports pertaining to the operation of the Sales Department as required. Analyze said reports in an effort to discover opportunities for increasing revenue.
5 - Initiate preparation of computerized annual Market Plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions
5 - Organize and/or attend scheduled Sales Department and related meetings.
ESSENTIAL FUNCTIONS MARKETING:
25 - Negotiate marketing programs and packages for purchases ranging from collateral materials, advertising space, and costs involved in joint marketing programs and cross marketing opportunities, product pricing and positioning. Also, participate as a committee of marketing
10 - Document and evaluate market conditions and trends. Make reasonable recommendations.
10 - Promote the Hilton Harrisburg through frequent oral and written communication and/or participation in business and community relations activities.
5 - Interact with and motivate employees to maintain high morale. Organize, conduct and/or attend sales and operational meetings to obtain and disseminate information.
5 - Travel to target market areas/destinations to identify new visitor pools and promote the Hilton Harrisburg as a prime business and resort destination.
Other: Participate in the MOD (Manager on Duty) program.
Control budget within means and plan for current year. Produce a yearly budget for the Sales and Marketing Department which will produce optimal results.
Conformance with the standards and policies of the company and hotel, which may be established from time to times. is essential to the successful performance of this position. Employees found non-compliant will be subject to disciplinary action, up to and including termination of employment.
Due to the cyclical nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the hotel.
SUPPORTIVE FUCTIONS: In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the General manager based upon the particular requirements of the hotel. • Conduct regular property site inspections with potential customers. This entails walking approximately one-half mile for each property tour over various surfaces and an oral presentation. •Travel to industry-related tradeshows and meetings in various destinations around the world. Reach up to approximately eight feet in order to setup and dismantling of booth displays and carrying a minimum of 25 pounds for transporting of collateral material is required. •Inputting and retrieving information from computer system for file maintenance, correspondence and preparation of forecasts and marketing budget. •Promptly answer the telephone using positive and clear English language. Operate a facsimile machine and photo copier as required.