Working closely with the administrative team, the Director of Marketing and Communications will lead, plan, direct and implement overall strategies for all marketing and communications on behalf of Louisville Collegiate School in order to raise Collegiate’s visibility, advance its brand, increase enrollment inquiries, and articulate clear messaging to internal and external constituencies.
The Director will oversee and actively participate in the creation, design, budget, and production of regularly produced events and all school publications. Additionally, the Director will coordinate all advertising, publicity, public relations, and serve as the school’s spokesperson when so designated by the Head of School.
The primary objective of the DMC is to create and communicate a compelling story about Louisville Collegiate School. This message should be designed to increase admissions applications and should support all efforts of the Advancement Office.
The DMC will have the following types of experience and qualifications:
A BA/BS degree from an accredited college or university in a field related to marketing and communications
Seven+ years of increased leadership experience in marketing and communications, preferably in an independent school or other non-profit organization
Outstanding speaking, writing, and editing skills
Deep knowledge of the principles of marketing and communications and fluency in using social media effectively
Ability to develop, monitor, and adhere to budgets and production schedules
Ability to create print materials using Photoshop, InDesign, or other comparable layout software
Demonstrated success in bringing regular, positive media attention to an organization
Demonstrated success in managing multiple projects with shifting priorities and competing deadlines
The successful candidate should be:
A mission-driven individual with a belief in and commitment to Louisville Collegiate School’s mission and values;
A good listener and strategist; comfortable receiving input from many sources and able to analyze and formulate disparate information into a sound, well-organized plan;
Intrepid yet tactful; determined yet respectful of others’ concerns; someone with the flexibility and creativity needed to find alternative ways to reach objectives when barriers arise; a skilled negotiator who does not drive him/herself or others into a corner;
A team builder – confident and competent, with strong skills in management and leadership; one who understands the subtleties of motivating and directing a diverse group of personalities with different work styles;
A hard worker with a high energy level; a “doer” with a willingness to work hands-on in developing and executing a variety of development and advancement activities;
Emotionally mature with a very good sense of humor and the flexibility and sensitivity to work with diverse personalities and situations.