| Advertised Summary Job Description: Reporting to the Associate Dean of Marketing & Strategic Communications, the Manager of Marketing & Strategic Communications is responsible for developing and implementing communications initiatives at Columbia University School of Nursing to advance and reinforce the School's brand and reputation.|
The Manager will plan, develop and execute traditional and online communications strategies for content dissemination (including media outreach and issue campaigns) that reflect the School's strategic plan and address the needs of its core constituents, including the Offices of Development & Alumni Relations, Admissions, Diversity & Cultural Affairs, Research, and Global Initiatives. This includes serving as the managing editor of the School's monthly newsletter and bi-annual magazine, and managing the School's internet presence, including internal and external websites, and the School's social media footprint.
Specific responsibilities will include:
-Collaborating with key internal and external constituencies including faculty, staff and the communications and technical staff at Columbia University Medical Center (CUMC) to develop and implement new marketing and communication strategies;
-Collaborating with the School's media relations staff member, public relations firms and consultants to develop media relations strategies to promote School milestones and key initiatives, including assisting in fulfilling requests by the media for appropriate content such as photos, bios, published papers, etc.;
-Performing duties as the managing editor for the School's monthly newsletter and bi-annual magazine, including story generation and content creation, copy-editing, photo procurement and art design, proof-reading, and working with CUMC Web Services for online publishing and distribution;
-Managing projects and developing marketing materials and collaterals as needed, including overseeing vendors in the production of materials;
-Managing the day-to-day responsibilities of the School's website, including content generation, image selection, proof-reading, copy-editing, rewriting copy for the web, headlines, and captions, as well as handling daily update requests for content by using the site's Content Management System (DRUPL).
-Monitoring the web for events and developments pertinent to the mission of the School and the Office of Strategic Communications and Marketing to keep faculty and staff appropriately informed;
-Working with the University's communications community, including as a member of the CU Communicators Group, to ensure that School of Nursing content is integrated, promptly displayed and distributed throughout the University on the CU and CUMC websites, in print publications, in weekly newsletters, and other means of reaching CU employees and partners;
-Overseeing a staff member in the development and production of the internal staff and faculty newsletter; and
-Performing additional duties and projects as assigned or identified within the course of work.
General Minimum Qualifications: This position requires a bachelor's degree or equivalent in education, training and experience, plus four (4) years of related experience.
Additional Specific Minimum Qualifications: The successful incumbent will have a strong background in communications and digital communications strategy. This role requires excellent writing, editing, verbal, presentation, and organizational skills, and a high level of creativity and professionalism. The Manager will also have very strong problem-solving and interpersonal skills, with a proven ability to use sound professional judgment. The individual selected will have a superior attention to detail and very strong technical skills.
The successful incumbent will be strategic, customer service oriented, and able to cultivate and nurture productive working relationships with internal and external audiences. S/he will also be a self-starter with the ability to set and balance multiple priorities while adhering to deadlines and achieving goals under minimal direct supervision.
Experience with Search Engine Optimization techniques and digital marketing, including email marketing programs, is also essential for the individual in this role.
Preferred Qualifications: A demonstrated understanding and interest in the role of nursing and nurse education is preferred, as well as an understanding of the issues and trends pertaining to nursing in the health care system.
A solid understanding of online measurement platforms and tools and a deep understanding of the role that digital communications can play to advance brand is strongly preferred for this role.
Project management experience, including vendor management, is also beneficial.
As a member of the National Collegiate Athletic Association (NCAA) and the Council of Ivy Group Presidents (Ivy League), it is imperative that members of the Columbia University community, in all matters related to the intercollegiate athletics program, exhibit the highest professional standards and ethical behavior with regard to adherence to NCAA, Conference, University, and Department of Intercollegiate Athletics and Physical Education rules and regulations.
Columbia University is an Equal Opportunity/Affirmative Action employer.