Ascension Health and Via Christi Health in Wichita, Kansas have retained Witt/Kieffer to assist in the recruitment of an innovative Chief Communications and Marketing Officer (CCMO) for the Kansas Market to provide leadership and direction in creating branding, marketing, public relations, internal communications and digital communications strategies and programs that advance Ministry goals. Via Christi Health is the largest provider of healthcare services in Kansas and encompasses ten hospitals and numerous non-acute care services across Kansas and northeast Oklahoma. Ascension Health is the largest Catholic healthcare system in the country with 140 hospitals across 24 states.
Reporting to the Via Christi Health Chief Executive Officer as well as to the Ascension Chief Communications and Marketing Officer this executive will serve as an ambassador for Ascension and its Kansas Ministry Market, maintaining high visibility with leadership and staff and an equal visibility among key external audiences. The CCMO will serve as a member of the senior executive team of Via Christi Health and will work across the Ministry to ensure that communication and marketing considerations are integrated into the business decision-making process at all organizational levels.
Candidates will be accomplished marketing executives who are results-driven, have a deep focus on analytics and the use of metrics, are experienced in brand-building, and the development and execution of strategic marketing plans which span traditional, digital and new media sources. She/he will have a strong consumer orientation and the ability to fuse analytics with strategic creativity. Comfort with working in a matrix environment is critical to success.