The Marketing Executive will be responsible for helping to implement the marketing strategy and promoting the various investment funds. You will assist with handling all the external communication of the group and will help drive customer acquisition. You will report to the Head of Business Development and Marketing and assist with the full marketing and communication strategy.
Development of a strategic marketing plan including delivery of tactical marketing and advertising campaigns and programmes
Devise campaign strategies across email/CRM
Brand management and positioning of the business to ensure it is best placed to compete in the markets
Management of insight programme, including primary and secondary research, customer satisfaction and market analytics
Help to oversee all communications including media relations, PR and external communications
Development of client engagement programmes to improve brand loyalty
Producing adapted offers according to the market
Provide all BtoB marketing and promotional support
Assist with the structuring of financial products
Managing all aspects of online and offline production, from content to collateral
Assist with managing the marketing budget
Devise effective tracking and measurement procedures to ensure established campaign effectiveness and reporting on ROI
Supporting other members of the marketing team
Fluency in French to a native level
Strong marketing experience within the financial sector, preferably asset management
Excellent interpersonal skills with the ability to influence at all levels across the business
Proven track record of successfully developing and implementing a marketing plan in a Financial or real estate service environment
Excellent presentation and writing skills in French/English
This is an urgent hire and my client is looking to hire the right person immediately. They are a small but growing Asset Management firm; it's an exciting time to join the business.
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