Degree qualified with a minimum 8 years of digital marketing experience gained from reputable banks or financial institutions, you will lead a team to plan and execute web, SEO/SEM, email, social media and display advertising campaigns, that includes content creation, distribution and measurement of effectiveness. You will consistently optimize spend and performance based on insights; collaborate with internal teams and vendors to enhance customer experience and drive customer acquisition. Also build and maintain the bank's social media presence including FB, Instagram, YouTube and WeChat, and actively contribute to global and regional marketing campaigns and strategies.
Excellent English and Chinese communications skills are required for this role as well as knowledge of the latest digital trends and technology. We invite candidates who possess exceptional interpersonal and influencing skills. You should be a strong team-player with abilities to prioritize, manage and direct multiple activities; also build rapport with all levels of the bank including senior executives, middle management and other staff.
Candidates with less experience will be considered for a Senior Manager position.
Please contact Yvonne Hung at +852 2232 3419 or send your resume to firstname.lastname@example.org